Effective marketing conquers Cannes

The first winners are announced at the Cannes Advertising Festival. The project “Best Work in the World” won in two categories:

• PR
• Direct marketing.

For just $ 1.2 million, the whole world learned about the islands. By comparison, General Motors recently successfully went bankrupt announced that it plans to invest $ 40-50 million per month in advertising .

Everything that was conceived and the results can be found here . Unfortunately the materials are in English.

Reminder about the project. Interestingly, there are those who do not know about him ?


Great marketing! Just great!