June 4, 2009 at 16:42There's something to think about at Twitter headquarters
- Transfer
Twitter has problems not only with how to keep the user. According to a Harvard Business School study , the average number of posts sent by a Twitter user is one. It turned out that most messages are sent only by a small group of users.
Behind 90% of all messages is only 10% of users. This indicator is less than on a typical social network or on Wikipedia, where the ratio is 15% to 90%. Harvard researchers conclude that Twitter "is more like a one-way (one to many) distribution service than a two-way communication network."
Twitter executives said they are working on how to expand user engagement in the service. Last month, a study found that 60% of new users quit the service a month after registering.
Behind 90% of all messages is only 10% of users. This indicator is less than on a typical social network or on Wikipedia, where the ratio is 15% to 90%. Harvard researchers conclude that Twitter "is more like a one-way (one to many) distribution service than a two-way communication network."
Twitter executives said they are working on how to expand user engagement in the service. Last month, a study found that 60% of new users quit the service a month after registering.
