May 31, 2009 at Blocking unnecessary people using the site
Typically, the site is faced with the task of recruiting as many users as possible, making information as accessible as possible. There is one of the sites where the opposite is true. And this is another state site. It’s just that the state does not officially exist. But he has 50,000 citizens around the world. I'm talking about the site kazantipa.net .
What is the trick?
This is the current version of the site. But here the designers have already surpassed themselves. To break through to at least some kind of information, you need to go through the “circles of hell” for those who have never been to Kazantip and still do not know that everything is different here than in other countries. Example:
This is how you understood the menu%) You will get here if you guess to close the flash game, which is very hard on the brain, and scroll to the left the slider at the bottom of the screen.
Well and so on. What are the goals set for designers:
1) At Kazantip, they try to maintain a party atmosphere so that random people do not get there. Friends of friends.
2) If a person is not ready to spend time studying the site, he will not have time to absorb part of the culture of dusting the brain, which is super important there.
The result is achieved.
PS This is not a PR. This is just a demonstration of how design can not only help, but also interfere with people.
What is the trick?
This is the current version of the site. But here the designers have already surpassed themselves. To break through to at least some kind of information, you need to go through the “circles of hell” for those who have never been to Kazantip and still do not know that everything is different here than in other countries. Example:
This is how you understood the menu%) You will get here if you guess to close the flash game, which is very hard on the brain, and scroll to the left the slider at the bottom of the screen.
Well and so on. What are the goals set for designers:
1) At Kazantip, they try to maintain a party atmosphere so that random people do not get there. Friends of friends.
2) If a person is not ready to spend time studying the site, he will not have time to absorb part of the culture of dusting the brain, which is super important there.
The result is achieved.
PS This is not a PR. This is just a demonstration of how design can not only help, but also interfere with people.