April 14, 2009 at 10:37"The right driver." Project diary. Initial Promotion
The previous parts can be read in my blog on Habr here :
And here the project "The correct driver " is started. How to tell everyone that he is? I tried to write an article here on Habré. This was my first experience and first publication. There was neither karma, nor “something else”.
The result exceeded my expectations. My post was splashed, I went to the main page and the people fell on the site. As a result, there are more than 3,000 unique readers on Google analytics on the first day, about two thousand on the next and further on the falling one, up to 500 per day. At the same time, most visitors did not immediately leave the site. On average, they read about 6-7 pages per session in 5-6 minutes. I "will not say for all Odessa", but for Belarus this is a very decent result.
Further. Starting from the second day, statistics showed that people follow direct links. This is probably because ICQ, mail or something else than people began to talk about the resource to each other.
I liked it even more that there was practically no indifference - the feedback was tumbled down. In the first week I received more than 500 messages with descriptions of situations, questions, etc. I realized that, despite the minimum content, the site has earned. My second post on Habré gave a little less unique visitors, but it is quite comparable with the previous one.
The second “promotion” part consisted of publishing news about the opening of the project on the Belarusian mega-portal tut.by. Result: 6,000 unique in two days.
I must admit, “monetizing” a project is one of my main tasks. Today I already have my first commercial advertiser. Thanks to him, development costs are completely (!) Covered + I went to the "plus" :). Plus miserable, but the fact that in less than a month I launched the project and recaptured the development costs makes me very happy.
Total. The resource is running. It is useful, convenient and understandable. There are small “shoals”, I know about them and their solution is in the plans. The content is decent, scandalous and interesting. People talk about the project to each other, many thanks for the project and this is a very pleasant fact! The site visited, albeit not yet enough, but there is a positive trend. In the first two (!) Weeks, more than 15 thousand people came to the site and they read under 100 thousand pages. There is an “indirect profit” - the number of development requests to my office has significantly increased.
To date, I have adjusted plans for promotion, came up with a number of new chips for the project. I’ll work, I myself wonder what will come of it :)
Friends, if you have any questions, write to me. I will try to answer them extremely honestly and as quickly as possible. Thanks.
And here the project "The correct driver " is started. How to tell everyone that he is? I tried to write an article here on Habré. This was my first experience and first publication. There was neither karma, nor “something else”.
The result exceeded my expectations. My post was splashed, I went to the main page and the people fell on the site. As a result, there are more than 3,000 unique readers on Google analytics on the first day, about two thousand on the next and further on the falling one, up to 500 per day. At the same time, most visitors did not immediately leave the site. On average, they read about 6-7 pages per session in 5-6 minutes. I "will not say for all Odessa", but for Belarus this is a very decent result.
Further. Starting from the second day, statistics showed that people follow direct links. This is probably because ICQ, mail or something else than people began to talk about the resource to each other.
I liked it even more that there was practically no indifference - the feedback was tumbled down. In the first week I received more than 500 messages with descriptions of situations, questions, etc. I realized that, despite the minimum content, the site has earned. My second post on Habré gave a little less unique visitors, but it is quite comparable with the previous one.
The second “promotion” part consisted of publishing news about the opening of the project on the Belarusian mega-portal tut.by. Result: 6,000 unique in two days.
I must admit, “monetizing” a project is one of my main tasks. Today I already have my first commercial advertiser. Thanks to him, development costs are completely (!) Covered + I went to the "plus" :). Plus miserable, but the fact that in less than a month I launched the project and recaptured the development costs makes me very happy.
Total. The resource is running. It is useful, convenient and understandable. There are small “shoals”, I know about them and their solution is in the plans. The content is decent, scandalous and interesting. People talk about the project to each other, many thanks for the project and this is a very pleasant fact! The site visited, albeit not yet enough, but there is a positive trend. In the first two (!) Weeks, more than 15 thousand people came to the site and they read under 100 thousand pages. There is an “indirect profit” - the number of development requests to my office has significantly increased.
To date, I have adjusted plans for promotion, came up with a number of new chips for the project. I’ll work, I myself wonder what will come of it :)
Friends, if you have any questions, write to me. I will try to answer them extremely honestly and as quickly as possible. Thanks.