Twitter - search - Google: associative links of new realities?

62% of Americans using the Internet are ready to change their search engine. Most (45%) - provided that this improves the quality of the search.
Will Twitter Become a New Favorite?





As Twitter acquires the official status of the next “web 2.0” phenomenon, the brains of the best Internet analysts are straining more and more highly in search of concepts for its further development and monetization.
The most relevant rhetoric is now developing around the idea of ​​the emergence on Twitter of a new paradigm of social search. And everything related to the search on the Internet, of course, directly relates to the general fetish of recent years - Google.
What are we talking about?

1. It is assumed that a search on Twitter will sooner or later arouse huge interest of users - in fact, users can look for recommendations, reviews, opinions on any urgent and exciting issues. For example, “Where is the cheapest Scotch whiskey in Manhattan” or “The better to fly from Los Angeles to Washington - American Airlines or Aeroflot.” At the same time, the user receives ideally unbiased reviews of real people on a topic of interest, and not a million pages with ads optimized for Google search.

2. Twitter searches in real time, unlike Google and other search engines that index content on a schedule. And this is important when it comes to requests such as "has the traffic jam resolved on Leningradka." In general - a dynamic search in the spirit of "what people say about what I'm looking for right now." This is a cool, no questions asked.

3. In addition to the actual search, and this is probably even more important, the user can get an answer to his question in real time or within an adequate time (which he can ask himself) from colleagues competent in the right question - among the multimillion (about 6 million now and growing epidemically) the army of users will surely find owners of sacred knowledge about “whether it is worth ordering octopuses in Tangier or limiting yourself to safe spinach. Let's get it faster, otherwise the waiter is waiting ”or“ Where to pee on 42nd street? ”

I don’t know about you, but it seems to me that such use of Twitter really looks natural and comfortable. The range of queries, both search and question-answer, is apparently immense - and therefore quantitatively can become grandiose.
Needless to say, temptations and, most importantly, opportunities for targeted contextual advertising arise logically. And this is Google’s main estate and feeder today - about 65% of all search queries and about 75% of all contextual advertising dollars are bitten off by Google.

Do you remember how Google bought YouTube in 2006 for $ 1.65 billion? And remember - why? True, simply because the volume of search queries to YouTube grew at such a speed that it became clear that this would soon be a big chunk of the entire search market. Google could not help but buy YouTube, even though it was clear (and then it was confirmed as well as possible) - monetizing the context on YouTube is much more difficult than on Google.com.
Nevertheless, apparently there’s nothing to regret strategically about Google - the volume of search queries to YouTube now exceeds ALL the search volume of the closest competitor Yahoo. And how it is more profitable to monetize - Google will come up with (for example, commercials in commercials) and implement it sooner or later.

Hence the question - will the search engines, and not the social network, be fighting for Twitter, as previously assumed? In this light, Twitter’s rejection of Facebook's offer looks strategic. Let me remind you that Evan Williams (Evan Williams, the founder of Twitter) had already sold a rather big business to Google - Blogger.

By the way, yesterday at a conference at Morgan Stanley, Eric Schmidt (Google CEO) called Twitter “an email for the poor” (“Speaking as a computer scientist, I view all of these as sort of poor man's email systems”). Then he made excuseson CNBC that they misunderstood him, and Twitter and other guys like Facebook are good too, because users want to communicate in a variety of ways ...

Besides the “conceptually new search plus contextual advertising”, there are certainly many other fantasies regarding monetizing Twitter.
Of the non-banal ones, for example, the idea of ​​securing a verified login to the user: most users want to know who they are actually subscribed to, and to be sure that if they subscribe to putin , then a lazy schoolboy from Nebraska will not fool them.
Well-known personalities and just having a bunch of subscribers also understand that the audience will become larger and more loyal if they confirm their authenticity and authenticity.
For such verification, you can take money, to confirm the self enough to use a personal credit card, for example.
Not to mention corporate users - it’s a sin not to take these, otherwise you can register @ windows-help and post links to the “latest update” of the desired content, or think of it yourself ...