Google makes a breakthrough

Original author: Marshall Kirkpatrick
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Google has long been known for allowing its employees to spend 20% of their time working on “experiments.” Now the company is experimenting with a huge number of new projects in line with the so-called “engagement policy”. They did a great job this summer, having done a lot, including the launch of Google Apps for Your Domain (in partnership with Intuit) and the acquisition of Never Vision, a biometric technology firm. It seems they are not going to slow down.

Let's look at the main news that Google introduced to users recently.

Google Gadgets available to all

Gadgets that used to be used only in Google Desktop, today are availablefor pasting into any web page. Website creators can now help their visitors plan their travel itinerary or show photos from Picasa Web Albums. What about the results of sporting events, maps of fires and road accidents? It seems that next year these gadgets will be everywhere, because they allow not even the most professional webmasters to embed interesting and diverse content into their sites. And surely in the near future there will be new "attractive offers", because the Google Gadgets Awards for Students contest ends on November 15.

Multisite Search Time Magazine

Articleincludes an interview with Google employee Marrissa Meyer, who talks about developing a new multisite search. It might be like Rollyo , Yahoo! Search Builder or Windows Live Search Macros . This search will be very useful, I look forward to it.


This week, Google launched a new site whose name is difficult to link with the brand of the company - It resembles an attempt to combine in one site all the features that Internet users use when searching for information. Traditional Google search results for texts and images are offered on the site in a new way, including drag and drop permutation of the results (as convenient as on, built on Ajax “long scroll”, allowing you to stay on one page and View an unlimited number of results, as well as a drop-down menu that provides additional options for displaying URLs. The most noteworthy is the possibility of a new search with the same parameters inside the domain on which the user has already clicked on the URL. Simply put, if you find a site that discusses the issue you are interested in, you can easily see all the other pages of the site with a similar discussion topic.

Ajax Search API 1.0

Ajax Search API 1.0 from Google was published today. The API helps webmasters embed an elegant Ajax-based video, news, and map search form, as well as create custom API-based applications. An example of video search can be seen on this page , click on any frame with a picture to see how it works.

The version published today supports news search (including the ability to limit search results to multiple sources), map search (including maps of Canada, France, Germany, Italy and Spain), as well as access to the API via intranet firewalls. Google is also experimenting with contextual advertising in search results via the API. C advertisers are not yet charged for clicks, but it’s obvious: in general, this idea is in the stage of serious elaboration.

Everything described above makes it clear that Google is keeping up with the times. Yahoo is moving in the same direction with its projects and upcoming acquisitions. Facebook does no less. The “engagement policy” is now the lot of not only small idealist firms: it has been adopted by business sharks. Who will succeed? Maybe Yahoo! Who will lose? MySpace is clearly heading the wrong way .

Leaders joined the game. And the question arises whether they will abide by the rules in the struggle between themselves and in working with our information.

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