Click fraud level is over 28%

Click Forensics, an analytical company that specializes in the study of click fraud in the largest search engines, has published another study . The conclusions are disappointing: the number of “fake” clicks on contextual advertising continues to grow. According to the results of IV quarter. In 2007, the average click fraud level rose to 16.6%. This is a new record.

If we count only search engines, then the indicator did rise to 28.3% (almost one and a half times more than a year ago). In other words, approximately every third transition on advertising on the search sites Google and Yahoo is "false", that is, it was made specifically for cheating.

The countries that generate the most false clicks are also identified. India, Germany and South Korea are leading in this indicator.