December 25, 2007 at 10:11 pmDefa.ru: write what you want
Hot press release from the source.
On the eve of the New Year, DEFA Interaktiv decided on a bold experiment: to provide everyone with the opportunity to write New Year's greetings on the home page of their site - www.defa.ru
There is no censorship. Everyone can make a congratulation of those words that he considers appropriate for the occasion. And the words, in turn, will be made up of letters, with each letter being a photograph downloaded from the site www.flickr.com
“I have always been very interested in the topic of urban typography,” says Roman Pavlenko, creative director of DEFA Interaktiv, “how letters fit into our environment, interact with us. It turned out that on the Flickr website there are a lot of photos with letters from real life, and all of them are perfectly searched for by the corresponding tags. Further was already a matter of technology: we just made an engine that turns letters into pictures. At the same time, we made up for the lack of Cyrillic letters on Flickr by uploading our photos there. ”
The main idea of the project, however, goes beyond the framework of the new year and typography.
“We are not afraid to let people freely express their feelings,” says Roman Pavlenko, creative director of DEFA Interaktiv, “because this is one of the main opportunities of the Internet: to say and be heard. Now, when many talk about censorship and restriction of freedom of speech, including in new media, it is very important to remind society that this is not possible on the network simply by definition. The Internet, no matter how pathetic it may sound, knows no boundaries. "
Understanding that not all visitors can dispose of freedom of speech for peaceful purposes, the creators of the site wisely leave a footnote: "Congratulations to visitors to the site may not coincide with our own congratulations: Happy New Year!"
Everyone who left a congratulation will be able to forward the resulting colorful canvas to their friends. It will also be added to the archive, available for public viewing.
DEFA Interaktiv New Year's project will run from December 25 to January 13 at www.defa.ru
On the eve of the New Year, DEFA Interaktiv decided on a bold experiment: to provide everyone with the opportunity to write New Year's greetings on the home page of their site - www.defa.ru
There is no censorship. Everyone can make a congratulation of those words that he considers appropriate for the occasion. And the words, in turn, will be made up of letters, with each letter being a photograph downloaded from the site www.flickr.com
“I have always been very interested in the topic of urban typography,” says Roman Pavlenko, creative director of DEFA Interaktiv, “how letters fit into our environment, interact with us. It turned out that on the Flickr website there are a lot of photos with letters from real life, and all of them are perfectly searched for by the corresponding tags. Further was already a matter of technology: we just made an engine that turns letters into pictures. At the same time, we made up for the lack of Cyrillic letters on Flickr by uploading our photos there. ”
The main idea of the project, however, goes beyond the framework of the new year and typography.
“We are not afraid to let people freely express their feelings,” says Roman Pavlenko, creative director of DEFA Interaktiv, “because this is one of the main opportunities of the Internet: to say and be heard. Now, when many talk about censorship and restriction of freedom of speech, including in new media, it is very important to remind society that this is not possible on the network simply by definition. The Internet, no matter how pathetic it may sound, knows no boundaries. "
Understanding that not all visitors can dispose of freedom of speech for peaceful purposes, the creators of the site wisely leave a footnote: "Congratulations to visitors to the site may not coincide with our own congratulations: Happy New Year!"
Everyone who left a congratulation will be able to forward the resulting colorful canvas to their friends. It will also be added to the archive, available for public viewing.
DEFA Interaktiv New Year's project will run from December 25 to January 13 at www.defa.ru