SUP and diary.ru

Excuse me, maybe for a dumb topic, but how is the appearance on the diary.ru diary service of advertising spinning through ad.sup.com?
I haven’t seen any information about the purchase or anything else, I specially climbed into the blog and the news of the supermarkets, but I didn’t find anything about this.

Clarify the situation if someone is aware of what is happening or am I behind the times?