The number of creative people remains scanty

    Web 2.0 sites with user-generated content (texts, comments, videos, etc.) are already mainstream. According to Hitwise, in April 2007 such sites generated 12% of traffic on the American Network, which is 568% more than two years ago.

    The paradox is that only a tiny part of the audience of social services at least somehow participates in the work of sites and publishes something of their own. On the Wikipedia site, this is one in twenty-two people, on Flickr - one in five hundred, and on YouTube - 1 in 625. The rest just stupidly consume content.

    The results of the Hitwise study were quite unexpected. Still, many previously assumed that Web 2.0 sites stimulate users to much more active actions. But no. One percent rulestill relevant. It says that if you take an online group of 100 people, one will create content, nine will provide “interactive” (leaving comments or suggesting improvements); the remaining 90 users will be limited to viewing, that is, the proportion is 1–9–90.

    Apparently, the "one percent rule" was equally relevant in the era of web forums ten years ago, and in the "fiduciary" era twenty years. By itself, Web 2.0, it turns out, does not change anything in the creativity of people.

    Share of active users on Web 2.0
    Wikipedia sites - 4.6%
    Flickr - 0.2%
    YouTube - 0.16%

    In this picture, the percentage of active actions on the Wikipedia website seems unusually high, where 4.6% of visitors try to make corrections to an article. If you consider that Wikipedia is the most popular reference resource on the Internet with an audience of hundreds of millions of people, the number of edits is simply amazing.

    By the way, a demographic study of “creative” users showed that their percentage is higher among older people (35–55 years old), while young people (18–34 years old) prefer to absorb other people's content in huge quantities, rather than create their own. Does creativity show up with age?

    Another interesting fact. Sociologists finally figured out which social groups are trend setters, that is, they conceive the mass culture of the future. These are three small groups of 0.2% each. They can be arbitrarily designated as follows: 1) young digerati; 2) money and brains; 3) bohemian mix. More about these people - not a word.

    via Reuters

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