Context for "1C"

    The number of consumers running contextual advertising “Runner” will increase due to accountants. By concluding an agreement with 1C , the company was able to place contextual advertising in 1C: Enterprise programs. Thanks to this, advertisers gained access to a high-quality audience, comparable in size to the audience of an average television channel, said Beguna CEO Alexei Basov.

    More than 2.5 million employees of various organizations in Russia use the 1C: Enterprise programs daily. Basically, these are women from 25 to 54 years old with an average and above average income, who work in accounting departments, personnel departments, are managers at different levels, etc. Contextual ads "Runner" they will be shown every time you enter the program, as well as when opening a variety of reports.

    via Begun

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