Communication with the site customer

    or What site customers say and how it should be understood.

    “There should be a forum
    on the site ” - An interactive “Question and Answer” section is planned on the site.

    “The site should be simple in structure”
    - The layout of the elements on the page is understandable to the customer and he is ready to describe it. But which sections will be on the site still need to find out.

    “We need technical support”
    - Website promotion is required.

    “We do not have requirements for design ...”
    - Several people and each his own, from a secretary to an accountant, will demand.


    It turns out that 90% of customers do not understand what you are talking about. They, as a foreigner, catch familiar words, and the choice of the artist as a result is based on the price quoted, the clarity of the answers and the confidence of the manager. It seems to me that you need to introduce a customer counseling service and take money during a conversation.

    In addition, in those rare cases when it is possible to talk with the customer meaningfully and for a long time, it turns out that he needs another site. The most important thing is the structure, because the competitors' website is usually taken as the basis. And that site was made "like suppliers", etc. And then the customer says “we need the 'Our dealers' section, but we don’t have any dealers.”

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