September 18, 2006 at 12:08 pmThe blogosphere is recognized as an ideal platform for marketing
In recent days, two new studies have been published at once, which prove the attractiveness of the blogosphere for marketing and advertising campaigns.
The first study , conducted jointly by KnowledgeStorm and Universal McCann, aimed to determine how blogs affect the buying activity of business and IT professionals. Such an influence does exist: 53% of respondents said that content from blogs affects their purchases at work. More than half of respondents receive information on technology (57%) and business (53%) topics from blogs. Forrester’s
second study examines blog audiences. There are no sensations. The well-known fact that young people read blogs more often than older people is revealed.
Both of these studies prove once again that the blogosphere is worthy of serious financial injections from advertisers.
The first study , conducted jointly by KnowledgeStorm and Universal McCann, aimed to determine how blogs affect the buying activity of business and IT professionals. Such an influence does exist: 53% of respondents said that content from blogs affects their purchases at work. More than half of respondents receive information on technology (57%) and business (53%) topics from blogs. Forrester’s
second study examines blog audiences. There are no sensations. The well-known fact that young people read blogs more often than older people is revealed.
Both of these studies prove once again that the blogosphere is worthy of serious financial injections from advertisers.