July 27, 2006 at 12:16Published report "Social Media Marketing"
The analytic company eMarketer published the report "Social Media Marketing" . This document provides a detailed overview of a new and very promising platform for marketing - online social networks.
According to analysts, social networks on the Internet have not yet established themselves as an effective tool for marketing, but have already become a real cultural phenomenon. Of course, they have huge advertising potential. This year, about $ 280 million in the United States and another $ 70 million in other countries will be spent on advertising on social networks. In the next four years, the market will grow by almost seven times. In 2010, American advertisers will leave $ 1.86 billion online, experts suggest eMarketer.
According to analysts, social networks on the Internet have not yet established themselves as an effective tool for marketing, but have already become a real cultural phenomenon. Of course, they have huge advertising potential. This year, about $ 280 million in the United States and another $ 70 million in other countries will be spent on advertising on social networks. In the next four years, the market will grow by almost seven times. In 2010, American advertisers will leave $ 1.86 billion online, experts suggest eMarketer.