Twitter plans to create a paid version of TweetDeck for professionals

Twitter is constantly looking for ways to monetize its microblogging service. Reuters reports that the company is considering the possibility of creating a paid version of the popular TweetDeck service, the audience of which will be professionals, leading their activities on the Twitter spaces.

In the premium version of TweetDeck it is planned to use the model by subscription. As conceived by Twitter, this will attract additional funds that are so necessary for the company.

Since its founding 11 years ago, Twitter has been completely free for users. Monetization was carried out by advertising, which, however, was not effective enough.

In exchange for money, the microblogging network offers TweetDeck advanced functionality. What kind of improvements are not mentioned, but it is known that improvements will be created on the basis of feedback to the audience.

“We regularly conduct surveys among users to collect feedback and information for the development of our product. Now we are considering several scenarios for improving TweetDeck to meet the needs of the professional audience of the service, ”said Twitter spokesman Briel Villablanca.

Only the subscription to the extended version of TweetDeck will be paid. The company does not even think about introducing a monthly fee for all users.

“Professionals” on Twitter imply marketers, SMM specialists, PR people, journalists and other people who use Twitter as a tool in their work. For them it is planned to create more powerful tools for searching, monitoring and processing information based on TweetDeck. Historically, the fastest information about any events appears on Twitter, and after that on other social networks.

Now Twitter is unprofitable. Papers microblogging service traded at around $ 14.93 per share. And they significantly lost in price over time: the maximum cost of Twitter shares during the last 52 weeks was $ 25.25, and the minimum - only $ 13.73 per one security. Before entering the IPO in 2013, the company's securities were valued at $ 26 per share, while Twitter’s total estimated cost was over $ 14 billion, and according to the Financial Times - $ 18 billion. At the same time, the company’s IPO was successful: in the first months, the company's securities went up to $ 73.31 per share.