CES 2016 brings innovative technology to the market

Dynamic reports and speeches by the management of FitBit, NBCUniversal, Samsung and YouTube, as well as sessions with representatives of leading technology manufacturers and the presentation of CES® 2016 awards .

The future of technological innovation was a central theme; over 3,600 companies presented their products in more than 220 thousand square meters. m of exhibition space - this exhibition has become the largest in the history of CES . It is owned and sponsored by the Consumer Technology Association (CTA) TM, formerly called the Consumer Electronics Association (CEA) ®. Ces- An unchanged meeting place for representatives of consumer technology, which recently ended in Las Vegas.

Thursday morning began with a speech by Dr. W.P. Hong, President of Samsung SDS and Head of Corporate Solutions. He said that the Internet of Things (IoT) is already available, but many companies need to work together to make it work. Samsung is working to ensure that all its devices can be connected to the Internet, developing new devices that, together with IoT, are significantly make our life easier.
 

 
The company introduced a line of home appliances with a World Wide Web connection, including a Family Hub refrigerator and a FlexDuo oven. “The era of the Internet of things has already begun, and it will be successful if we follow the basic principles: openness, compatibility and cooperation with industry partners,” Hong said.

Stephen B. Burke, CEO of NBC Universal, spoke about innovations and their impact on the television industry. He said that despite serious competition, television is still generating revenue. People watch TV no less than before.

Next, representatives of leading marketing and media companies entered the stage, discussing the future of advertising in the era of mobile technology. According to Allison Lewis, director of marketing at Johnson & Johnson, television remains an important component of advertising for many brands, but this is only one facet of advertising in general. Mobile advertising is a huge success, accounting for more than 50% of Johnson & Johnson’s traffic.

And Kristin Lemkau, marketing director at JP Morgan Chase, added: “We want to use more opportunities to influence the programming process itself, so that the ad becomes even more creative.”

In the evening, Robert Kyncl, head of YouTube’s content and business operations, spoke and said that when he spoke at CES last year, four years ago, he predicted that by 2020, 90% of all traffic would be video. Now these forecasts have already moved to 2019.

Kinkle also listed the main prerequisites for video to become the leading sector of content, citing among other things improved image and sound quality, data transfer rates, increased screen sizes and a variety of content. He also announced that YouTube will soon receive support for HDR video.

A little earlier, the introduction of support for this technology was also announced by Amazon and Netflix. In addition, Kinkle announced an upcoming collaboration with GoPro to create the first commercial 360 ° panorama camera called Odyssey.

A traditional dinner of technology leaders took place on Thursday evening, attended by dignitaries, including Nevada Governor Brian Sandoval and French Minister of Economics and Finance Emmanuel Macron. The latter stated that 190 entrepreneurs and 127 startups represented his country at CES 2016. The minister called them "the face of France."

Fitbit CEO and founder James Park talked about fitness technology. During the exhibition, the company introduced the Fitbit Blaze fitness smartwatch. Park said Fitbit has made serious progress in this area: “We wanted to introduce similar products back in 2009. But then Best Buy did not even have a place for this category. Our watches are an excellent helper in matters of health. Now people are willing to work in companies that bring something good into the social sphere. ”

On Thursday there was a session on “Business Strategies for the Internet of Things: Partnership and Mutual Aid Economics". Leaders and leading manufacturers of the service industry talked about the important role of collaboration in the development of IoT. As a successful collaboration, an example was given of August Home and Airbnb, when using the Airbnb host, data is exchanged between the account and the keyless lock.
 

 
In addition, Kristen O'Hara, marketing director of Time Warner, and Greg Revelle, marketing director of Best Buy, discussed the basic rules of modern marketing in the world of technology and variety of devices. The question was raised about the methods of data analysis, content and the use of modern technologies, they discussed what role they play in the modern market.

At the Forecasts for the Future of Entrepreneurship session, Nick Woodman, founder and head of GoPro, Steve Case, head of Revolution, and Stewart Butterfield, head and co-founder of Slack, discussed the need for risky decisions, the importance of strategic partnership and stressed that it is necessary to take on those projects to which you have a great interest. The main sectors for the partnership, they called the food industry, healthcare, real estate and the consumer market.

Transportation leaders also attended the event: Volkmar Denner, Bosch Chairman Anthony Foxx, US Secretary of Transportation, Stephen Mollenkopf, Qualcomm CEO, and Amnon Shashua, co-founder and chairman of Mobileye. Kent Larson, Director of MIT Media Lab Changing Places Group, chaired the discussion on smart cities and future mobility.

In the future, an increase in urban population of 90% is expected, in connection with this, issues of data transfer, big data technology, practical business models and the variety of smart cities of the future were discussed.

The World Innovation session was also held on Thursday, in which Neelie Kroes, Special Representative of StartupDelta, French Minister of Economics and Finance, Emmanuel Macron, Jeannine Sargent, President of Flex Innovation, and US Senator Mark Warner (Mark Warner). The session was led by Alan Murray, editor of Fortune Magazine. He asked the participants a number of questions, in particular, about the friendly environment for innovations necessary for successful business development, development strategies and creativity in developing these strategies.
 

 
Sargent drew attention to the fact that businessmen and entrepreneurs have a duty to help the government in shaping the specifics of laws. Kroes, in turn, noted that the government should not avoid reasonable risks.

As always, the topic of the latest innovations of various gadgets has attracted great attention. Well-known Yahoo Tech journalist David Pogue opened an event where 11 companies vied for the title of author of the best gadget in the public opinion. Two winners were determined by the number of ovations collected at the time of presentation and by online voting.

The 10 hottest CES 2016 audio products presented by What Hi-Fi? Were also named, and the magazine’s editor Simon Lucas and its online version editor Joe Cox selected the winners .

David Pogue enthralled the audience with a Friday’s friendly app competition hosted by Lenovo in support of Living in Digital Times. Over 100,000 programs were reviewed and 10 finalists and one winner selected. The purpose of all applications is to improve people's lives, support small businesses and care for animals. The results are available on the Mobile Apps Showdown website , in which the competition took place.

The semifinal of the latest technology competition took place on Friday evening. 10 semi-finalists who were selected by competent judges from more than a thousand companies appeared before the jury, which also included Shapiro from CTA. The final will take place on Necker Island with the support of Sir Richard Branson, founder of the Virgin Group Corporation.
 

 
The third day of CES 2016 was marked by the Best of CES Awards 2016. Pepper Robot was the co-host of the show and represented various categories.

The winners are:

Best Startup: Owlet
Best Digital Health and Fitness Technology : OhMiBod LovelifeKrush
Best Wearable Technology: Recon Empire EVS
Best Car Technology: Chevy Bolt
Best Home Theater Solution: Philips' Fidelio E6
Best Smart Home Product: Cassia Hub
Best Innovation (Advanced Technology) : VW Budd-e fast charging technology The
best mobile device: Huawei Mate 8 The
best TV product: LG OLED G6 The
best gaming product: HTC's Vive Chaperone
The most extraordinary product: Ehang 184 The
best technology for manufacturers:LEGO Education Wedo 2.0
Best PC: Razer Blade Stealth
Best Drone or Robot: Typhoon H
Best of the Best Award: The Chevy Bolt
Audience Award: The Razer Blade Stealth
 
About CES
CES is an unchanged meeting place for representatives of consumer technologies. The exhibition has served as a kind of experimental training ground for innovators and new technologies for almost 50 years - a global stage where new developers enter the world of commerce. CES is the largest event of its kind and covers various aspects of the industry. The exhibition is owned and sponsored by the Consumer Technology Association (CTA) TM, formerly called the Consumer Electronics Association (CEA) ®, and represents the US $ 287 billion consumer technology industry. CES attracts leaders from different countries and leading developers. The exhibition discusses the most important industry topics.
 
About Consumer Technology Association
The Consumer Technology Association (CTA) TM, formerly called the Consumer Electronics Association (CEA®), represents the US $ 287 billion consumer technology industry, with over 2,200 companies (80% of which are startups and small business representatives, the rest are global brands) have the opportunity to experience the benefits of CTA membership, including protection and support policies, market research, technical training, stimulating industrial customers, improving strategies, increasing standards and the strengthening of business partnerships

CTA is also the organizer of CES®, the permanent meeting place for representatives of consumer technologies from all over the world, all the profit from the exhibition goes to the development of the association’s services