March 3, 2017 at 11:52Tips, books, blogs, and tools for mobile traffic arbitrage
- Tutorial
This is the ninth and final lesson of the basic course on mobile arbitration , in which you will receive a general set of knowledge about mobile arbitration, fundamental concepts and a set of tools that are necessary for any arbitrator, Internet marketer or traffic manager.
Previous lessons:
In this lesson we’ll talk about what awaits beginner arbitrageurs in the future: what you will encounter when you start doing mobile arbitration. We will show you useful materials, books, blogs and software, set the right mood and charge of motivation in order to start pouring traffic.
Presentation | Text decoding
Before we come to the discussion of mood and motivation, we will tell you what we want to do next with the course.
We talked about ways to make money on the Internet, the product, people who are willing to buy this product. Learned where to attract an audience and how to buy ads.
Recall the basic formula in arbitration:
(Product + People who can buy it) & Tell these people about this product = $
Consider the third element of the formula - tell people about the product. The main question: how to tell? We remember that in arbitration there are two components:
Science - science and technology,
Art - art, marketing, copywriting.
In arbitration math, there is a formula: EPC> CPC
How much we earn per click (EPC) is more than how much we pay per click (CPC). If this formula is fulfilled, we get a profit.
Recall the results of the last block: about CPM, CPC and write down the EPC calculation formula:
EPC = CR (%) * Landing Page CVR (%) * Payout ($)
In order to earn more, we need to increase EPC. What to do for this?
Increase CR offer . We do not directly affect the conversion rate of the offer; the advertiser affects the offer. What we do: we take several different offers, send the same traffic to them and select the offer on which CR is greater.
Enlarge CVR - CR Landing Page. We first send the user to the Landing Page, tell him about the product in order to foster interest. After we send it to the offer page from the advertiser. We apply knowledge and approaches: we use different creatives, technologies and the right targeting to show pre-landing to the right, targeted users. We can make a separate landing for women or for men. We can make a separate landing page for those who come with Facebook and make it in the style of Facebook. The user does not even understand that he switched to another site and will trust the advertisement more.
Increase payout . We can find this offer in another affiliate program, chat with her and agree on individual payment terms: so that we are paid for the conversion more than usual.
Recall the CPC formula : CPC = CPM ($) / CTR (%) / 10
What can we do to reduce CPC?
Decrease bid (bid per CPM). How to do - get higher CTR. When we buy using CPM, clicks are cheaper, and we get higher CTR due to approaches and creativity. Also, we can choose the right targeting and get a higher CTR and a lower bid.
Agree on the best conditions with the advertising network . In addition to Art and Science, there is business and networking. We beat out favorable conditions when working with affiliate networks, with advertisers: we agree on a discount and get clicks and impressions cheaper. We recall the Fill rate of 100%: the ad network sells clicks cheaper if you buy in bulk.
Increase CTR. CTR is in the denominator - if you increase it, CPC decreases. CTR, as we said, can be increased through Art: we use approaches, creatives and through Science: we use the right targeting.
All arbitration comes down to the fact that we use both of its components: Art and Science, to increase EPC and reduce CPC. We will analyze these two components in the following blocks.
The following two training blocks will be devoted to the main components of arbitration:
Let's talk about the mood and motivation. What is needed for a successful start?
We will give some advice to beginner arbitrageurs.
Arbitration is not easy, it is not work at home, not part-time and not easy money. In arbitration, there is a lot of work with data, analytics, routine work and sorting of creatives. This is a full-time job and you need to be prepared for it. There will be many difficulties that you will encounter:
One of the common mistakes made by beginners is to think that pouring traffic is difficult. They begin to come up with their own schemes for attracting an audience, although everything is extremely simple and works according to the basic laws that need to be understood and implemented.
Let's analyze the difficulties in more detail.
General understanding of the market . A lot of diverse information: advertising networks, tracking, CPC, CPM, advertising auctions, offers, affiliate programs. We created this course to streamline market information. When you listen, you will understand how market elements interact with each other.
Hard start . It is not clear what to begin with: what affiliate networks and verticals to work with.
A lot of questions at the beginning:
“I registered in the affiliate network, the manager does not answer me, what should I do next?”
“Why don't conversions come up, nothing works?”
“I made an advertising campaign - traffic is not coming, what should I do?”
There are many questions, and it’s hard at the start, over time you will have answers and it will become easier. The most important thing is to start.
Failures, lack of motivation and stress . Due to market instability, stress and failure in arbitration is more than in another business. Like in entrepreneurship, venture capital investments and Forex trading.
This is a roller coaster - you rejoice that everything turns out, sad when it stops and does not work. Americans say: "enjoy the rollercoaster!" This is about arbitration. Not only novice arbitrageurs are stressed. With the growth of experience, stress does not go away: the problems that you encounter change. Arbitration does not exist without stress. Accept this fact and get ready.
Perseverance and focus. Do not jump from source to source and from vertical to vertical. Take one source and one vertical, study thoroughly. It is at this moment that you will understand how everything works. How traffic flows, how an advertising auction works, which targeting in this traffic source is better, what the audience responds to better, in what context it is, and what to show it. If you skip from source to source, look at the top and do not get to the deeper things that allow you to convert offers into pluses and earn money.
A separate point is the boundaries and bugs in the system. The ad network has bugs or boundaries through which you can go and get a lot of cheap advertising clicks, free impressions. Look for free targeting, a special feature on the Internet and get private optimization of impressions on clicks, etc. This will work if you thoroughly study one source of traffic and work diligently, focusedly with it. The same applies to the vertical. Learn how the vertical works, what approaches work with it, what you need to do in order to bring out offers in plus, so that you are given more budgets and paid more for installations.
Zeal. Failures and failures are normal. 90% of your work is failure, you will merge into minus, spend money and not receive payments. This is normal. Only in 10% of cases will you succeed and work in a plus. This is not to get away, the market is so arranged. At 10%, you pay back the losses that you keep on 90% of the campaigns. This works when you launch a lot of campaigns, a lot of offers, do it all, study, and then these 90% and 10% start working as they should. You find those 10% that bring you profit. A lot of routine is fine. You constantly test different offers, creatives and targeting. Campaigns reject you, you make small edits, submit these advertising campaigns for moderation again, etc. Every day you work with different offers, but the essence of the work is the same, you should immediately get used to it and accept it.
We show two graphs.
As they said at the beginning of the course, there are more than 25 people in our arbitration team. We did a lot of analytics: how they work, what they do, how much they earn.
There is a graph of dependence: how many people earn per month, on the number of offers that he tested per month. The graph shows: more offers testing, more profit brings. Need to test more offers. The market is so arranged: there are bad offers, there are good ones. You never know which one is good or bad. You need to sift through a lot of offers: 90% of the bad ones and leave 10% of the good ones. To find good ones, you need to pass many offers through the funnel.
In another graph, we showed how the average profit of an arbitrator by months is growing. We took our guys, looked at their income for the first month of their work, for the second and sixth. It can be seen that the expertise is growing due to a large number of practices, tests of different approaches. With expertise, earnings grow.
Constancy. He will not be. Working bundles and campaigns break down, you need to look for new ones all the time. Everything changes: traffic source algorithms, advertising policy in traffic sources, advertisers requirements, new KPIs, competition appear. Today you won the auction, and competitors appeared and knocked you out of the auction. Your traffic is no longer cheap and does not pay off. Do not relax when things are going well. A common mistake: when everything is bad, you spend more time and try to reduce something to a plus, when everything goes into a plus, you relax and rest. Work harder when there is a possible bundle, squeeze the maximum profit out of it and relax when something does not work out.
As an example with taxi drivers. Taxi drivers can often ride all night when there are no orders, trying to find some kind of order. As a result, they come home very tired. Conversely, they can fulfill the plan in half a day and be happy to go home. They do not fulfill the plan because they are great, but it’s just such a lucrative day today, you can squeeze more out of it, work it all day, earn more orders. On the day when there are no orders - do not strain, do not get tired and do not get upset.
The same with arbitration. When there are profitable campaigns, get the most out of them and relax when something doesn’t work, switch to other sources, read forums, read blogs, just relax.
And the last moment that absolutely everyone faces is financial resources and turnover. There will not be enough money for tests and to pay for advertising sources; not all affiliate programs will pay on time. The first point - you need money for the test and training. Many ask how much money is needed to start in arbitration. No specific amount. Someone starts quickly, someone needs time: everyone has a different set of knowledge and luck.
If we take the MyTarget, with which we work a lot, usually between $ 1,000 and $ 5,000 is enough to understand how an advertising campaign works. Be prepared for the fact that you will spend this money on the knowledge that you gain by running advertising campaigns. Then learn how to start working in plus and start profitable offers.
Debts and loans are bad; beginners do not need them. Debts affect your decisions. You do not follow the strategies given by the algorithm. When everything goes wrong - make decisions in a rush, drain extra money for tests without getting a result. Avoid this. Discuss financial conditions and excess turnover with affiliate networks. Most provide bonuses and discounts and pay earned money to account balances in advertising networks. In fact, you do not withdraw money, but deposit it into the account of advertising companies, spend again, earn, spend again, your real turnover is not big. If you have good traffic, you know how to attract it, most affiliate networks will provide you with favorable credit conditions.
Do not forget about commissions when you consider profit. Arbitrage is not only the purchase of traffic, but also all kinds of transfers between wallets, payments from a partner. It’s important to keep statistics and understand how much you really pay for advertising. Consider the commissions spent as an adjustment, the coefficient on the cost of your impressions and clicks that you buy.
Finally, add useful materials: forums, blogs, books. Read, receive information, communicate with other arbitrators. The arbitration market is interesting and closed, a lot of information is rubbed among themselves on forums or blogs. It is important to be constantly in the media environment: find out which offers are hot, which traffic sources are worth working with, which verticals are in the trend, etc.
Forums
StackThatMoney
Defo
CpaClub
CpaCampus
Blogs
charlesngo.com
www.malandarras.com
barsag.com
finchsells.com
olegapro.blogspot.ru
Books
Ca $ vertising
We hope you have gained basic knowledge of how the mobile arbitration market is structured and compiled your attitude to arbitration.
Someone may begin to deal with it. Someone did not plan to engage in arbitration, but simply wanted to gain new knowledge in order to understand how the advertising market works.
Subscribe to our blog , we publish real cases from our own buying team.
Follow our next courses on copywriting and marketing and traffic analytics for advanced arbitrageurs.
You can ask any questions about arbitration in the comments or in our VKontakte group .
Previous lessons:
- What is arbitration?
- Market participants
- Basic metrics and concepts
- Offers and verticals
- Affiliate networks
- Traffic sources
- Conversion and Payout Types
- Advertising Purchase Models
In this lesson we’ll talk about what awaits beginner arbitrageurs in the future: what you will encounter when you start doing mobile arbitration. We will show you useful materials, books, blogs and software, set the right mood and charge of motivation in order to start pouring traffic.
Presentation | Text decoding
Before we come to the discussion of mood and motivation, we will tell you what we want to do next with the course.
We talked about ways to make money on the Internet, the product, people who are willing to buy this product. Learned where to attract an audience and how to buy ads.
Recall the basic formula in arbitration:
(Product + People who can buy it) & Tell these people about this product = $
Consider the third element of the formula - tell people about the product. The main question: how to tell? We remember that in arbitration there are two components:
Science - science and technology,
Art - art, marketing, copywriting.
In arbitration math, there is a formula: EPC> CPC
How much we earn per click (EPC) is more than how much we pay per click (CPC). If this formula is fulfilled, we get a profit.
How to increase EPC
Recall the results of the last block: about CPM, CPC and write down the EPC calculation formula:
EPC = CR (%) * Landing Page CVR (%) * Payout ($)
In order to earn more, we need to increase EPC. What to do for this?
Increase CR offer . We do not directly affect the conversion rate of the offer; the advertiser affects the offer. What we do: we take several different offers, send the same traffic to them and select the offer on which CR is greater.
Enlarge CVR - CR Landing Page. We first send the user to the Landing Page, tell him about the product in order to foster interest. After we send it to the offer page from the advertiser. We apply knowledge and approaches: we use different creatives, technologies and the right targeting to show pre-landing to the right, targeted users. We can make a separate landing for women or for men. We can make a separate landing page for those who come with Facebook and make it in the style of Facebook. The user does not even understand that he switched to another site and will trust the advertisement more.
Increase payout . We can find this offer in another affiliate program, chat with her and agree on individual payment terms: so that we are paid for the conversion more than usual.
How to reduce CPC
Recall the CPC formula : CPC = CPM ($) / CTR (%) / 10
What can we do to reduce CPC?
Decrease bid (bid per CPM). How to do - get higher CTR. When we buy using CPM, clicks are cheaper, and we get higher CTR due to approaches and creativity. Also, we can choose the right targeting and get a higher CTR and a lower bid.
Agree on the best conditions with the advertising network . In addition to Art and Science, there is business and networking. We beat out favorable conditions when working with affiliate networks, with advertisers: we agree on a discount and get clicks and impressions cheaper. We recall the Fill rate of 100%: the ad network sells clicks cheaper if you buy in bulk.
Increase CTR. CTR is in the denominator - if you increase it, CPC decreases. CTR, as we said, can be increased through Art: we use approaches, creatives and through Science: we use the right targeting.
All arbitration comes down to the fact that we use both of its components: Art and Science, to increase EPC and reduce CPC. We will analyze these two components in the following blocks.
What's next?
The following two training blocks will be devoted to the main components of arbitration:
- marketing and copywriting (about Art);
- traffic analytics and making the right decisions based on data analysis (about Science).
Let's talk about the mood and motivation. What is needed for a successful start?
Tips for Arbitrators
We will give some advice to beginner arbitrageurs.
Arbitration is not easy, it is not work at home, not part-time and not easy money. In arbitration, there is a lot of work with data, analytics, routine work and sorting of creatives. This is a full-time job and you need to be prepared for it. There will be many difficulties that you will encounter:
- general understanding of the market,
- hard start
- failure, lack of motivation and stress,
- perseverance and focus
- zeal
- constancy
- financial resources and turnover
One of the common mistakes made by beginners is to think that pouring traffic is difficult. They begin to come up with their own schemes for attracting an audience, although everything is extremely simple and works according to the basic laws that need to be understood and implemented.
Let's analyze the difficulties in more detail.
General understanding of the market . A lot of diverse information: advertising networks, tracking, CPC, CPM, advertising auctions, offers, affiliate programs. We created this course to streamline market information. When you listen, you will understand how market elements interact with each other.
Hard start . It is not clear what to begin with: what affiliate networks and verticals to work with.
A lot of questions at the beginning:
“I registered in the affiliate network, the manager does not answer me, what should I do next?”
“Why don't conversions come up, nothing works?”
“I made an advertising campaign - traffic is not coming, what should I do?”
There are many questions, and it’s hard at the start, over time you will have answers and it will become easier. The most important thing is to start.
Failures, lack of motivation and stress . Due to market instability, stress and failure in arbitration is more than in another business. Like in entrepreneurship, venture capital investments and Forex trading.
This is a roller coaster - you rejoice that everything turns out, sad when it stops and does not work. Americans say: "enjoy the rollercoaster!" This is about arbitration. Not only novice arbitrageurs are stressed. With the growth of experience, stress does not go away: the problems that you encounter change. Arbitration does not exist without stress. Accept this fact and get ready.
Perseverance and focus. Do not jump from source to source and from vertical to vertical. Take one source and one vertical, study thoroughly. It is at this moment that you will understand how everything works. How traffic flows, how an advertising auction works, which targeting in this traffic source is better, what the audience responds to better, in what context it is, and what to show it. If you skip from source to source, look at the top and do not get to the deeper things that allow you to convert offers into pluses and earn money.
A separate point is the boundaries and bugs in the system. The ad network has bugs or boundaries through which you can go and get a lot of cheap advertising clicks, free impressions. Look for free targeting, a special feature on the Internet and get private optimization of impressions on clicks, etc. This will work if you thoroughly study one source of traffic and work diligently, focusedly with it. The same applies to the vertical. Learn how the vertical works, what approaches work with it, what you need to do in order to bring out offers in plus, so that you are given more budgets and paid more for installations.
Zeal. Failures and failures are normal. 90% of your work is failure, you will merge into minus, spend money and not receive payments. This is normal. Only in 10% of cases will you succeed and work in a plus. This is not to get away, the market is so arranged. At 10%, you pay back the losses that you keep on 90% of the campaigns. This works when you launch a lot of campaigns, a lot of offers, do it all, study, and then these 90% and 10% start working as they should. You find those 10% that bring you profit. A lot of routine is fine. You constantly test different offers, creatives and targeting. Campaigns reject you, you make small edits, submit these advertising campaigns for moderation again, etc. Every day you work with different offers, but the essence of the work is the same, you should immediately get used to it and accept it.
We show two graphs.
As they said at the beginning of the course, there are more than 25 people in our arbitration team. We did a lot of analytics: how they work, what they do, how much they earn.
There is a graph of dependence: how many people earn per month, on the number of offers that he tested per month. The graph shows: more offers testing, more profit brings. Need to test more offers. The market is so arranged: there are bad offers, there are good ones. You never know which one is good or bad. You need to sift through a lot of offers: 90% of the bad ones and leave 10% of the good ones. To find good ones, you need to pass many offers through the funnel.
In another graph, we showed how the average profit of an arbitrator by months is growing. We took our guys, looked at their income for the first month of their work, for the second and sixth. It can be seen that the expertise is growing due to a large number of practices, tests of different approaches. With expertise, earnings grow.
Constancy. He will not be. Working bundles and campaigns break down, you need to look for new ones all the time. Everything changes: traffic source algorithms, advertising policy in traffic sources, advertisers requirements, new KPIs, competition appear. Today you won the auction, and competitors appeared and knocked you out of the auction. Your traffic is no longer cheap and does not pay off. Do not relax when things are going well. A common mistake: when everything is bad, you spend more time and try to reduce something to a plus, when everything goes into a plus, you relax and rest. Work harder when there is a possible bundle, squeeze the maximum profit out of it and relax when something does not work out.
As an example with taxi drivers. Taxi drivers can often ride all night when there are no orders, trying to find some kind of order. As a result, they come home very tired. Conversely, they can fulfill the plan in half a day and be happy to go home. They do not fulfill the plan because they are great, but it’s just such a lucrative day today, you can squeeze more out of it, work it all day, earn more orders. On the day when there are no orders - do not strain, do not get tired and do not get upset.
The same with arbitration. When there are profitable campaigns, get the most out of them and relax when something doesn’t work, switch to other sources, read forums, read blogs, just relax.
And the last moment that absolutely everyone faces is financial resources and turnover. There will not be enough money for tests and to pay for advertising sources; not all affiliate programs will pay on time. The first point - you need money for the test and training. Many ask how much money is needed to start in arbitration. No specific amount. Someone starts quickly, someone needs time: everyone has a different set of knowledge and luck.
If we take the MyTarget, with which we work a lot, usually between $ 1,000 and $ 5,000 is enough to understand how an advertising campaign works. Be prepared for the fact that you will spend this money on the knowledge that you gain by running advertising campaigns. Then learn how to start working in plus and start profitable offers.
Debts and loans are bad; beginners do not need them. Debts affect your decisions. You do not follow the strategies given by the algorithm. When everything goes wrong - make decisions in a rush, drain extra money for tests without getting a result. Avoid this. Discuss financial conditions and excess turnover with affiliate networks. Most provide bonuses and discounts and pay earned money to account balances in advertising networks. In fact, you do not withdraw money, but deposit it into the account of advertising companies, spend again, earn, spend again, your real turnover is not big. If you have good traffic, you know how to attract it, most affiliate networks will provide you with favorable credit conditions.
Do not forget about commissions when you consider profit. Arbitrage is not only the purchase of traffic, but also all kinds of transfers between wallets, payments from a partner. It’s important to keep statistics and understand how much you really pay for advertising. Consider the commissions spent as an adjustment, the coefficient on the cost of your impressions and clicks that you buy.
Finally, add useful materials: forums, blogs, books. Read, receive information, communicate with other arbitrators. The arbitration market is interesting and closed, a lot of information is rubbed among themselves on forums or blogs. It is important to be constantly in the media environment: find out which offers are hot, which traffic sources are worth working with, which verticals are in the trend, etc.
What to read
Forums
StackThatMoney
Defo
CpaClub
CpaCampus
Blogs
charlesngo.com
www.malandarras.com
barsag.com
finchsells.com
olegapro.blogspot.ru
Books
Ca $ vertising
Conclusion
We hope you have gained basic knowledge of how the mobile arbitration market is structured and compiled your attitude to arbitration.
Someone may begin to deal with it. Someone did not plan to engage in arbitration, but simply wanted to gain new knowledge in order to understand how the advertising market works.
Subscribe to our blog , we publish real cases from our own buying team.
Follow our next courses on copywriting and marketing and traffic analytics for advanced arbitrageurs.
You can ask any questions about arbitration in the comments or in our VKontakte group .