Publishers oppose Brave browser ad blocker from former Mozilla CEO

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    Ad blockers have become a real headache for most publishers - the integration of native advertising takes a lot of effort, and it is not possible to immediately abandon the use of traditional advertising. Therefore, publishers are increasingly joining forces in the fight against ad blockers or other similar tools. So, the group of the largest US publishers, among which there are such as the Dow Jones, The Washington Post and The New York Times Co. teamed up against the Brave browser of former Mozilla CEO Brendan Eych.

    The Brave browser, available for iOS, Android, OS X, Windows and Linux by default, has the ability to block all existing advertisements on sites and replace them with their own. As designed by the developers, this was done in order to protect users from advertising with built-in targeting, tracking pixels and cookies.
    “This monetization model allows publishers to receive 55% of revenue, 15% of revenue goes to Brave, another 15% goes to partners who serve advertising and another 10% to 15% goes to users who can donate to their favorite publishers via Bitcoin to completely disable advertising on the site, "- shared circuit monetization publication Business Insider Brendan Eich in January this year.

    But 17 publishing houses (NNAs) turned out to disagree with this approach. In their opinion, H.H.

    “The NNA has sent a letter to Brave Software, which contains false allegations. Publishers did not correctly understand Brave, which is not their enemy, but rather a solution to existing problems with monetization, ”said Eich in response to the allegations.

    However, NNA publishers are going to demand a refund of up to $ 150 thousand based on the monetization of advertisements on their sites by the Brave browser in court. Randall Rotenberg, head of the Interactive Advertising Bureau, criticized Brave:
    “The Brave browser shows the true face of ad blockers. These are rich and complacent services that decide for themselves what to show to users, but not. The basis of their so-called freedom is a ban on the freedom to display content for all others. ”

    Despite criticism from publishers and advertising agencies, users are increasingly resorting to the use of ad blockers and in the near future this could completely change the approach to advertising.

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