October 23, 2015 at 11:55How to make money on Instagram ads
The monthly Instagram audience according to TNS in April 2015 amounted to 10.7 million people. Therefore, it is not surprising that brands are trying to use this social network to attract customers. About how to find buyers of their goods and services on Instagram, said Artyom Sova - Head of Targeted Advertising ArrowMedia (Kokoc Group).
As in any other social network, by publishing and commenting on photos and videos on Instagram, users “leave traces” of their preferences, which allows brands to precisely target ads - to show them to groups of people with specific interests. However, the behavior of the “instagramers” differs from the users of “VKontakte” and Facebook: they perceive the information visually, and not in the form of text. Therefore, it’s worth talking about the company's products not in words, but in beautiful and creative photographs.
But let's move on from words to deeds. The design of your account should directly depend on the challenges facing your Instagram advertising campaign. In our case, we are talking about selling goods and services, and not about getting to know the brand and accumulating an active subscriber base.
The first option is a landing. All photos in the account are put together in one puzzle - a large general image of the product or service or the scene of their application. Further, it makes sense to indicate the cost of the goods and talk about its uniqueness. Be sure to add a Call-to-Action Call to Action.
The second option is to create a product catalog. Each photo becomes a kind of product card with its high-quality image, name and cost. It is clear that it would be nice to take all the photos in the same style. As a result, the user opens a beautifully designed showcase of goods.
The third option is training.For many users, it is important to understand how to use the product, therefore it is useful to publish a series of reportage photos and video clips showing the process or results of using the product in the company’s account.
Whichever option you choose, it’s worth including the uniqueness of the offer and the prominent “Order” button in the description of the public. By the way, its use in the description of goods will significantly increase the likelihood of a purchase.
The next step is to attract active users interested in your product or service. With a small promotion budget, you can use the least costly methods:
• Massfollowing - subscribe to user accounts.
• Liking - like photos of users.
• Spam - leave comments with a message about the company under the photos of users.
Massfollowing, like and spam can be done with your own hands in the comments, but it’s easier to use automatic tools: Tuligram, Instagram, One Million Likes. For example, Tuligram allows you to select an audience by hashtags, interests, gender, geolocation and competitors. The resulting list of users can also be filtered by the number of subscriptions, subscribers, likes and comments. The tool will automatically draw attention to your account in the selected way: subscribe to the collected audience or leave comments and likes. Just keep in mind that it’s worthwhile to like and spam carefully, otherwise you can run into a negative user reaction and get a ban from your public.
Companies with large advertising budgets can take advantage of quick ways to attract users: buy posts in promoted publics through the stock exchange or launch targeted ads on Instagram via Facebook.
In the first case, advertisers purchase likes, subscriptions and posts, and also place their advertising messages in suitable public places, using exchanges and attracting intermediaries. The advantages of exchanges are that they take over all communication with group administrators, provide publication guarantees and provide a report on the number of views and clicks. For example, we use DealWay.ru, labelup.ru, plibber.ru and www.instach.ru .
When composing advertising posts, it is necessary to take into account the characteristics of each group, adapt texts and pictures to a specific community, otherwise users will leave them unattended or react negatively. For example, if you are advertising a watch in a celebrity group, the image should be made in the style of “Leonardo DiCaprio with your watch in your hand”.
In the second case, access to the Instagram audience can be expanded through Facebook, which acquired a social network in 2015 and opened up similar targeting opportunities for advertisers (gender, age, behavior, interests, geolocation). Today, advertising for a specific group of users is available inside the Instagram mobile application for Android and IOS. Using this tool, you can bring “intragramers” not only to the brand account on the social network, but also to the company's external website or to the Google Play and App Store mobile app stores.
For successful promotion on Instagram, it is useful to test and combine various ways of promotion. For example, start by designing the page in the form of a catalog of goods and advertise it with the help of likeing and following, and after receiving the first results, increase the budget and enter advertising exchanges.
As in any other social network, by publishing and commenting on photos and videos on Instagram, users “leave traces” of their preferences, which allows brands to precisely target ads - to show them to groups of people with specific interests. However, the behavior of the “instagramers” differs from the users of “VKontakte” and Facebook: they perceive the information visually, and not in the form of text. Therefore, it’s worth talking about the company's products not in words, but in beautiful and creative photographs.
But let's move on from words to deeds. The design of your account should directly depend on the challenges facing your Instagram advertising campaign. In our case, we are talking about selling goods and services, and not about getting to know the brand and accumulating an active subscriber base.
The first option is a landing. All photos in the account are put together in one puzzle - a large general image of the product or service or the scene of their application. Further, it makes sense to indicate the cost of the goods and talk about its uniqueness. Be sure to add a Call-to-Action Call to Action.
The second option is to create a product catalog. Each photo becomes a kind of product card with its high-quality image, name and cost. It is clear that it would be nice to take all the photos in the same style. As a result, the user opens a beautifully designed showcase of goods.
The third option is training.For many users, it is important to understand how to use the product, therefore it is useful to publish a series of reportage photos and video clips showing the process or results of using the product in the company’s account.
Whichever option you choose, it’s worth including the uniqueness of the offer and the prominent “Order” button in the description of the public. By the way, its use in the description of goods will significantly increase the likelihood of a purchase.
The next step is to attract active users interested in your product or service. With a small promotion budget, you can use the least costly methods:
• Massfollowing - subscribe to user accounts.
• Liking - like photos of users.
• Spam - leave comments with a message about the company under the photos of users.
Massfollowing, like and spam can be done with your own hands in the comments, but it’s easier to use automatic tools: Tuligram, Instagram, One Million Likes. For example, Tuligram allows you to select an audience by hashtags, interests, gender, geolocation and competitors. The resulting list of users can also be filtered by the number of subscriptions, subscribers, likes and comments. The tool will automatically draw attention to your account in the selected way: subscribe to the collected audience or leave comments and likes. Just keep in mind that it’s worthwhile to like and spam carefully, otherwise you can run into a negative user reaction and get a ban from your public.
Companies with large advertising budgets can take advantage of quick ways to attract users: buy posts in promoted publics through the stock exchange or launch targeted ads on Instagram via Facebook.
In the first case, advertisers purchase likes, subscriptions and posts, and also place their advertising messages in suitable public places, using exchanges and attracting intermediaries. The advantages of exchanges are that they take over all communication with group administrators, provide publication guarantees and provide a report on the number of views and clicks. For example, we use DealWay.ru, labelup.ru, plibber.ru and www.instach.ru .
When composing advertising posts, it is necessary to take into account the characteristics of each group, adapt texts and pictures to a specific community, otherwise users will leave them unattended or react negatively. For example, if you are advertising a watch in a celebrity group, the image should be made in the style of “Leonardo DiCaprio with your watch in your hand”.
In the second case, access to the Instagram audience can be expanded through Facebook, which acquired a social network in 2015 and opened up similar targeting opportunities for advertisers (gender, age, behavior, interests, geolocation). Today, advertising for a specific group of users is available inside the Instagram mobile application for Android and IOS. Using this tool, you can bring “intragramers” not only to the brand account on the social network, but also to the company's external website or to the Google Play and App Store mobile app stores.
For successful promotion on Instagram, it is useful to test and combine various ways of promotion. For example, start by designing the page in the form of a catalog of goods and advertise it with the help of likeing and following, and after receiving the first results, increase the budget and enter advertising exchanges.