What people hate on websites

    Aggressive advertising, trust links and flash screens are an incomplete list of things that annoy visitors to any site. For the average user, the convenience of navigation means much more than a stylish design, sometimes incomprehensible. However, there are still sites on the Web where convenience is sacrificed to beauty. Theresa Cunnington, a usability consultant at iFocus , lists the most hated design refinements from the perspective of the average user.

    For example, flash animations very often cause nothing but annoyance. The Skip intro button is probably the most popular button on the Internet. The reason is that the screensaver is perceived as an obstacle to entering the site. According to Cannigton, flash animation is a typical example of the so-called "Jurassic design." This refers to an archaic, uncivilized approach.

    From a design point of view, each site is presented as a battleground between form and function. This is an “eternal” problem. With the development of technology, confrontation is only taking on a new look.

    According to iFocus experts, users most of all do not like five things.

    1. Aggressive advertising. Particularly hateful is advertising that partially or completely overlaps content that blinks on the screen and that absorbs traffic.

    2. Reinvent the wheel. People do not like to deal with navigation on a non-standard, incomprehensible site.

    3. Links "to trust", when the size and type of the file to which the link leads are not indicated.

    4. Sites where eyes run up. The abundant use of blinking elements and banners distract users.

    5. Pages in the style of "War and Peace." This refers to pages with a large amount of plain text. Designers should understand that the Internet is a special environment with its own expressive means. The methods of traditional printing are not acceptable here.

    And one more problem that has appeared recently is the “invisibility” of the right side of the page. Due to the fact that the right side of the page is often allocated for advertising, users pay less attention to it.

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