Section "Avito work" has become paid for employers

    Starting August 18, Avito introduces a fee for posting vacancies. For applicants, the Avito Job project will remain free. The project manager Vladimir Koritsky believes that the innovation will significantly increase the company's revenue. Most of the revenue comes from ad revenue.

    One vacancy advertisement will cost from 99 to 319 rubles. The price depends on the region in which the company places an ad. At the moment, about 440,000 vacancies are posted on the Avito website. Every day about 22,000 vacancies are posted on the site. About 400 thousand resumes are available daily in the "Work" section.

    The results of preliminary testing of the innovation showed that the number of non-existent and duplicate vacancies was reduced to zero, Koritsky said. After the introduction of the board, the share of low-quality ads decreased from 39% to 3%. So far, paid job postings are being introduced in 12 cities: Barnaul, Vladimir, Volgograd, Izhevsk, Kaliningrad, Nizhny Novgorod, Orenburg, Samara, Saratov, Stavropol, Surgut and Ufa, Kommersant reports .

    In addition, the company is testing paid ads in the "Auto" and "Real Estate" sections. is Russia's largest classifieds site. According to TNS, the site’s audience in June was 25.7 million unique users. During the first half of the year, users viewed 50 billion pages, of which 21 billion from mobile devices. According to the company, the section is visited more than 12 million times a month.

    Megamind wrote that in the second quarter of 2015, the company's revenue grew by 47% compared to the same period last year and reached 1.57 billion rubles. Revenue growth accelerated compared to the first quarter of this year (42%), but slowed down compared to the second quarter of the past: then the growth was 85%. Adjusted EBITDA margin was 50.5% compared with 53.2% in the first quarter. In monetary terms, this is 794 million rubles.

    According to Koritsky, Avito will be able to successfully compete with and . According to Avito, the number of responses to its ads is eight times greater than that of competitors. In 2013, revenue did not exceed 2.7 billion rubles. Company data for 2014 were not disclosed. According to the results of 2014, the revenue of exceeded 3 billion rubles.

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