Guy Kawasaki. Minimalist approach to pitching

    I present to you six fresh tips from one of Silicon Valley's most famous evangelists on the art of presenting your projects. I hope these tips will help inspire employees, customers and partners, and interest potential investors in the shortest possible time and in the most effective way.

    1. Reduce your performance to ten thirty-point pins that you can imagine in twenty minutes. This rule is 10/20/30 (10 slides, 20 minutes, 30 pins). So you can briefly explain the essence of your business in the format of easy and quick perception. You should not be afraid of brevity, since interest will attract a request for additional information, but a long speech, on the contrary, can repel an audience.

    2. Make the slide background black. The black background looks more serious and easier to read. It’s better to use a large sans-serif font that will make the pitch even better. Have you ever seen captions in a movie with black text on a white background? Think about it.

    3. Use the pitch approach used by the Tinder online dating service . There are two approaches to online dating. Such as uses eHarmony , where people provide large amounts of psychographic information to search for soul mates, and such as Tinder , where people decide whether a person is interesting in a split second. The first impression is most important.

    4. Take off like F18 . Boeing 747needs a two-mile strip for take-off. F18 only needs 200 feet for this. Your pitch should not be as long as the runway of an air liner. You have to take off in the first few minutes before you have overcome the sound barrier.

    5. Try to tear down the roof using the demo. The purpose of the pitch is to draw attention to due diligence . In this case, it is not necessary to tell and show everything prepared. A different image can cost thousands of words, but a demo can cost thousands of slides. Ideally, using a powerful demo you can attract attention so that you do not need the rest of the prepared performance.

    6. Let one stand out. I know you have heard that people invest in teams. This does not mean that everyone should speak during the pitch. It’s hard enough to include the whole team in a pitch. This is not an elementary school where every child needs a theatrical role with words. If your manager cannot even take a step without involving staff, find yourself another manager.

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