How cellular operators use subscriber information

    In 2013, a quarter of Muscovites' travels were trips from one end of the city to the other through the center, indicating a lack of chord routes connecting the outskirts of Moscow. Every day, no more than 10% of residents move around Moscow, which means that Moscow traffic jams will continue to grow. This information was received by Megafon and Thomson Reuters, having processed the data array of a mobile operator.


    Big data processing makes it possible to increase business efficiency and competitiveness of a company. The technologies make it possible to assess the prospects for product development, allocate costs, create new customer experience through smart services and services, says Roman Postnikov , Megafon’s director of segment marketing and client analytics.

    The telecom operator has geolocation information on the number of customers at each base station, data on customer costs, calls and messages. To personalize products for subscribers, a huge amount of data needs to be analyzed in real time. It is about hundreds of thousands of transactions per second.

    The Big Three is actively using big data. VimpelCom promotes its services and analyzes the quality of service at the subscriber level, fights against fraud, selects the best places for sales offices. MTS generates individual offers for customers, predicts subscriber behavior patterns, improves the quality of coverage, and develops search and web services.

    Telecommunications operators can monetize data using external services. MTS, Megafon and Vimpelcom are implementing projects with the Moscow government. Data is used for urban planning and infrastructure development. Information on the number of users in the area helps the authorities to solve problems with traffic flows and build socially significant objects.

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