Digg Filter Time 69 Minutes

    Not even a year has passed since experts wondered about the lifetime of online content: last year’s experiment on a large portal showed that in 36 hours the news receives about half of its monthly traffic. Now, HP experts decided to test this hypothesis on Digg.com, which uses a fundamentally different model for publishing information. It turned out that here the life of the news generally does not exceed one hour. News dies without being born.

    The reduction in the lifetime is explained by the significantly increased flow of information on the new generation sites, as well as the transformation of traditional online media into interactive “filtering factories” that independently filter content. The faster the content is rejected, the better, so the system works. The first page should be updated as quickly as possible.

    Scientists analyzed the number of votes (diggs) for the 29,864 most popular news last year, after which they built a histogram to visualize this data. It turned out that this is a log-normal distribution curve. In other words, most news receives relatively few votes, while a relatively small handful collects the bulk of the traffic.

    Per-minute analysis of the vote showed that the number of votes decreases exponentially, and the news practically ceases to gain votes in an average of 69 minutes.

    via New Scientist

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