March 5, 2015 at 10:42How Xiaomi plans to increase smartphone sales by 30%
According to the Wall Street Journal, in 2015, Xiaomi plans to increase smartphone sales by 30%. This statement was made by Lei Yong, executive director of the company during the congress of people's representatives of China. But how will the company achieve such results?
According to company forecasts, revenue will exceed 100 billion yuan ($ 16 billion). Xiaomi has good reason to draw such bold conclusions. Last year, sales of their smartphones grew by more than 100% to 74.3 billion yuan. 61.1 million devices were sold. Xiaomi plans to sell between 80 million and 100 million smartphones this year.
And in the fourth quarter of 2014, the company ranked fifth among global smartphone manufacturers, gaining 4.4% of the market, according to IDC. And what's more, in China, Xiaomi is a leader among smartphone providers, leaving Samsung and Apple behind.
These and other achievements are especially impressive when you consider that Xiaomi is only 5 years old. Its founder is Lei Jun, an Internet entrepreneur who is currently in 23rd place among the richest Chinese, according to Forbes.
But sales alone will not grow by the desired 30%. To achieve this, the company decided to strengthen its influence in foreign markets: in Russia and Brazil, as ibtimes.com writes .
On the other hand, competition in China with local smartphone manufacturers Lenovo and Huawei is becoming stronger, and sales growth in China is no longer so rapid, so the development of new markets is a highly anticipated step.
Moreover, Xiaomi has already taken quite successful steps in the markets of India, Taiwan, Singapore, Malaysia and the Philippines.
The success of the company's products is explained by a favorable price-quality ratio for the consumer. So, the Xiaomi Mi Note smartphone was instantly sold out after the start of sales. That's because its price ($ 371) is almost two times lower than that of similar models from Samsung and Apple.
It is also important that great attention is paid to increasing audience loyalty to the brand, organization of communities. The support service constantly processes user requests. As a result of this “care”, grateful and loyal fans appear who even celebrate the director’s birthday.
According to company forecasts, revenue will exceed 100 billion yuan ($ 16 billion). Xiaomi has good reason to draw such bold conclusions. Last year, sales of their smartphones grew by more than 100% to 74.3 billion yuan. 61.1 million devices were sold. Xiaomi plans to sell between 80 million and 100 million smartphones this year.
And in the fourth quarter of 2014, the company ranked fifth among global smartphone manufacturers, gaining 4.4% of the market, according to IDC. And what's more, in China, Xiaomi is a leader among smartphone providers, leaving Samsung and Apple behind.
These and other achievements are especially impressive when you consider that Xiaomi is only 5 years old. Its founder is Lei Jun, an Internet entrepreneur who is currently in 23rd place among the richest Chinese, according to Forbes.
But sales alone will not grow by the desired 30%. To achieve this, the company decided to strengthen its influence in foreign markets: in Russia and Brazil, as ibtimes.com writes .
On the other hand, competition in China with local smartphone manufacturers Lenovo and Huawei is becoming stronger, and sales growth in China is no longer so rapid, so the development of new markets is a highly anticipated step.
Moreover, Xiaomi has already taken quite successful steps in the markets of India, Taiwan, Singapore, Malaysia and the Philippines.
The success of the company's products is explained by a favorable price-quality ratio for the consumer. So, the Xiaomi Mi Note smartphone was instantly sold out after the start of sales. That's because its price ($ 371) is almost two times lower than that of similar models from Samsung and Apple.
It is also important that great attention is paid to increasing audience loyalty to the brand, organization of communities. The support service constantly processes user requests. As a result of this “care”, grateful and loyal fans appear who even celebrate the director’s birthday.