Guy Kawasaki “10 Ways to Get Attention from Ben Parr”

Original author: Guy Kawasaki
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We continue to closely monitor the activities of the incredible Guy Kawasaki. The previous article was written by him in co-authorship, and he posted this generally by another authorship.


This is an article by Ben Parr, author of Captivology: The Science of Capturing People's Attention .

Perhaps you are busy focusing attention every day. How to attract new customers? How to keep existing? How to charm the boss or interlocutor at the upcoming meeting? This is a very complex problem, especially considering that very few people really understand the fundamental principles of attention work.

When I wrote my new book, I shoveled over a thousand scientific studies and conducted interviews with dozens of scientists, doctors of sciences, business leaders, and a variety of luminaries to understand why we turn our attention to certain people and ideas, while others go unnoticed.

For my friend Guy Kawasaki, I selected from my research the ten most delicious ways to attract attention. Their use is unlikely to make you a superstar, but they will certainly help draw some attention to your ideas.

Treat a person with hot coffee

Studies show that we associate a physical sensation of warmth with interpersonal relationships. In other words, if you give a person a cup of hot coffee or tea, he is likely to transfer the warmth to your relationship. ( Note- And I thought where this tradition came from )

Make a red frame around your profile photo

Would you like success like the Tinder online dating app ? One study found that simply overlaying a red frame on a person’s photo attracted more people. Red is your friend in the world of dating.

Use contrasting colors for buy buttons.

Most of’s space is filled with orange and yellow buy buttons that stand out against white and gray backgrounds. The contrast of an element is proportional to the number of clicks.

Make your offer scarce

Our ideas about something change when we consider this a rarity. Gmail and Medium attracted enormous attention, limiting the participants to invitation (invite) systems. Slow distribution and limited access often become effective ways to attract attention.

Make an unexpected gift

The human brain is set up in such a way that makes us pay attention to surprises that deceive our expectations. The next time you make a gift, give it another way. For example, wrap it with special paper. Do this when people least expect it. In general, be creative. Show that you are doing something extremely unique and creative!

Visualize Rewards Offered

Numerous studies show an unprecedented increase in enthusiasm in the presence of achievable rewards or tangible fruits of our work. So it’s not enough just to tell the audience about the award, show it!

Harness the Experts

Most people with reverence are experts, so it would be foolish not to use this phenomenon. Try to use reliable experts to get recommendations that speak in your favor.

Curb the crowd

We trust the wisdom of the crowd - without this trust, sites like Yelp would have no users at all. The crowd also gravitates to places where you can take part and have a direct impact ( Note - crowdfunding, as it is Indiegogo, Kickstarter or Boomstarter ).

Use intriguing endings

We suffer from an irresistible craving for completeness - an inborn, insatiable need for a result, explained by the uncomfortability of obscurity. Do not be afraid to end your texts with exciting finals, then your audience will want to come back to see the sequel! Remember how there Steve Jobs always ended his performances - “One more thing”?

Prove your audience is special

We have an inborn need to be different from others and feel special. The best projects, startups and brands are always trying to build strong communities around themselves. The most important thing is to make clear to your audience its significance to you. And when there is attention, there are opportunities for maneuver.

If you accept these ten recommendations for arming, be sure that you are provided with attention.

Ben Parr is a co-founder of DominateFund , a former co-publisher of Mashable , and author of the book Captivology .

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