Matt threatens again with a new algorithm

Due to the specifics of the product we offer, the Paysto team is constantly interested in new trends and proposed changes in the field of SEO, and in particular, the algorithm of the search engines. While working on a previous article , while watching a lot of video messages from Matt Cutts, a specialist working in a group that is engaged in the development of Google search quality, we stumbled upon a video that, perhaps, Google is once again planning to change the ranking algorithm of sites. According to Matt, when creating the new algorithm, they tried to maximize the possibility of taking into account social factors when forming the rating of one or another resource.

Google experts have set themselves the task of separating simply popular sites from really useful ones. One of the leading roles begins to play the concept, which can be called the "credibility" of the site. Apparently, the search giant is trying to ensure that the simple number of clicks on the site ceases to have significant significance: the “utility” factor is put in the first place, how often users use your content and share it with others, i.e. it all comes down to the citation rate.

The overall result of all that has been said can be reduced to one phrase "those who are used to perceiving the site’s rating as popularity will be very disappointed." “Let's look at porn sites: they are really very popular, but people don’t practically refer to them. On the other hand, if you take the official sites of Wisconsin, you will not see the huge popularity of these sites, but many people refer to their material. ”

Matt continues to develop the idea that traffic ceases to play a major role: “Today, popularity is measured by traffic, while PageRank is more of a reputation criterion.” Google claims that they can separate popularity from credibility and optimize search results depending on the criteria of a specific request.

Of course, reputation is of the utmost importance. It is worth using every opportunity to establish yourself as a specialist in a certain field or niche of the market and not only so that your site has high positions in search results. “You should not only think about popularity and building something like a reputation. You can establish yourself as a specialist in the field of medical services, travel or something else. ” At the same time, Matt emphasizes that "we will see that you (your material) are useful, and links to you appear in thematic content."

In addition, Cutts claims that Google plans to strengthen the influence of factors such as the thematicity of sites that link to your content. That is, the narrower the site’s specialization, on the expanses of which there is a link to your content, and the more this specialization corresponds to the direction of your materials, the more significant this link will be. Matt admits that it is "difficult but entertaining."

“We are actually working on changes in the algorithm that will allow us to claim that this site is more responsive to a specific request than some other. And I look forward to when this algorithm will be implemented, because many people have worked hard on it and it will make the search results truly optimal. "

Unfortunately, Matt does not specify when the algorithm will be implemented in the system, but hints that webmasters need to take this information into account.

What is there to be afraid of?

Of particular interest is the reaction of the Internet community to this statement:

“Now Google determines who has“ real ”authority and who does not. So why not deprive all authors of the “privileges” of the content, which is that Google displays part of the G + profile in the search results. Surprisingly, Matt's profile image is obsessively shown in the results. This is really disgusting. Someone at Google really needs to seriously assess the harm from this guy. ”

“This will be a disaster for the" little "guys who offer high quality content. Google, you must seriously develop a content sorting algorithm before it can be implemented. ”

Indeed, everything looks as if the new algorithm would inflict a huge blow on young sites, and pages as a means of advertising in general. After all, if your site contains only information about your product and its features, you should not expect a high level of natural links to other resources. At the same time, connecting a thematic blog will not save the situation much either. It is hoped that they really will be able to implement an algorithm that will make the search results optimal and asking about payment tools on the Internet, you will receive a link to Paysto, and not to a site with legislation in the field of payment transactions on the Internet.