Yahoo confirmed the purchase of Tumblr for 1.1 billion dollars, Marissa Mayer promised not to screw up

For several days, rumors have been circulating about the purchase of the Tumblr service by Yahoo, and today the parties finally confirmed the fact of the transaction. Yahoo paid 1.1 billion dollars - and almost the entire amount in money. Tumblr users are not particularly happy, and many even went to Wordpress, but Yahoo CEO Marissa Mayer promised not to spoil Tumblr, although she has already announced plans to add ads.

“We promise not to screw it up,” Meyer wrote on a Tumblr Yahoo blog. “Tumblr is an incredibly special service and it is doing great. We will manage it independently. David Karp will remain CEO. ” Yahoo is not even going to embed its logo on the site.

Tumblr is a blogging and content sharing platform. Now the service has 105 million blogs and 900 new posts per second, 300 million unique visitors per month and 120 thousand registrations every day.

Tumblr's weakness is profitability, VentureBeat writes . The site was only able to earn $ 13 million last year. It is here that Yahoo intends to intervene and find ways to earn advertising revenue.

In particular, Marissa Mayer said today that she wants to provide the opportunity to advertise on users' blogs - with their permission, writesMashable She also wants to increase the amount of advertising in the news feed, where she already is. Mayer hastened to assure that the advertisement would be very light, meet user expectations and take into account the design of the tape.

Mayer also talked about plans to develop Yahoo search through integration with Tumblr and Tumblr audience data: for example, if you like Tumblr content on a specific topic, you can see more content on this topic in the Yahoo News Feed.

In general, Yahoo expects that the deal will allow the company to increase its audience by 50%, and total traffic by 20%, writes The Verge. So Yahoo gets a huge community of young users, Tumblr investors - the long-awaited money, and the service itself - the necessary resources for development.