We launched a new startup: Pinme.ru
Last week, Pinme.ru , a social service for storing and sharing images, was launched on Wednesday . This is a new investment project of Fast Lane Ventures , which was created according to the Pinterest.com startup model , which, according to Alexa.com, occupies 327th place in the world in attendance and 55th in the USA.
The project concept is a virtual cork board, to which you can pin a picture or photograph with a pin, which is reflected in the logo. In the case of pinme.ru, these are pictures from the Internet, which you can save in your profile on the site. To do this, you just need to run the script stored in the browser bookmarks. From each picture, you can go to its source on the network, which provides these resources with a large return traffic, and for the user turns the service into a convenient repository of graphic information without interruption from the context in which it was copied. Why might this be needed? An interesting case (using pinterest.com as an example) is described in the LiveJournal community art_of_shopping- you can save pictures from the catalog of goods in the online store, and later return to it to make a decision - unlike the “basket” in the store itself, your stored goods will not go anywhere if you reboot or log into the network from another computer. In fact, this is a notebook like Evernote, only in pictures.
The creators of the project themselves emphasize the social component, the ability to share and comment on the photo, calling it "twitter for photos."
Where is the business here?
Pinme.ru shareholders are Fast Lane Ventures (projects include Sapato.ru online shoe store, discount service Kupibonus.ru), Direct Group (invested in Ozon.ru, KupiVip.ru) and eVenture Capital Partners (invested in a former discount Darberry service - now “Groupon Russia”). Three companies at the “seed” stage invested $ 1.3 million in pinme.ru, Kommersant writes . The total amount of funding for the social network, according to the newspaper, will be $ 6.7 million.
Fast Lane Ventures expects that pinme.ru capitalization will grow to $ 100 million in three to four years. The cost of pinterest.com a year after launch reached $ 200 million.
Command
Pinme.ru is run by an experienced team of online builders, led by Sasha Danilov, who has the experience of successful startups, who built from scratch and headed the sales department of the social network Odnoklassniki.ru.
With one eye
The service works on invites. It’s easy to get an invite - just leave your email, and after a while you will receive an invitation. When I saw the login button on the login page via social networks, I tried to cheat and log in this way, but it wasn’t there: in order for this to work, you need to link your account to them, and in order to receive it, you must first wait for an invite - therefore, a detailed service review is delayed until next time.
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