Mavericks in action

Don't worry about what anybody else is going to do ... The best way to predict the future is to invent it.

This book is the embodiment of inspiration.

She gives "wings" or a powerful "kick in the ass", who like it more.

The authors investigated and highlighted the common features of three dozen companies that, thanks to their originality and creativity, divided the entire industry into two halves: themselves and everyone else.

The main points are as follows:

1. The heart of all these companies is a great idea and their valueswhich are not just registered and forgotten, but reinforced by an unbending faith. These companies have the courage to give up short-term opportunities in order to preserve their values. Values ​​form the company's internal culture. And culture is something that is very difficult to adopt from competitors. Thus, competition is evolving to a whole new level. From competition of goods and services, and then competition of business models, to competition of ideologies and values.

2. During globalization and the massive development of social networks, these companies understand how important it is to be open.. A group of people has always a higher creative potential than a single person. Therefore, it is very important to implement an architecture of complicity, which makes it possible to use the knowledge of as many people as possible inside and outside the company. “Connect” to a shared, distributed mind as an endless source of new ideas. Wikipedia open source software; sites where professionals from all over the world compete, learn from each other and solve complex problems for the sake of recognition and reward - these are examples of such an architecture.

3. Company openness requires a more open management style.. The leader has to impose restrictions on his ego. Otherwise, he will not be able to consider, understand and use ideas outside his worldview. It is very important to interact with people who are least like you in your search for new ideas.

4. In the pursuit of reducing costs, lowering the cost of production, expanding the sales market, combating competitors, managers often forget about the most important thing - about the client. Make the client’s feelings and emotions unforgettable, exceeding all expectations and not like anything else from the first to the last second of contact with you. Create a psychological contact with the consumer, and he will remain your loyal follower for a long time, despite the higher price or complete lack of advertising. At the same time, one should not forget an important point: an organization cannot have happy and satisfied customers if its employees are unhappy and not happy. Therefore, you need to start with the feelings and emotions of people within the company.

5. The company itself has no ideas, peoplehave ideas. Experience shows that the five best in their field will achieve more than a hundred middle peasants. Smaller groups of people can do more amazing things. Therefore, the level of people working in the company is of paramount importance. At the same time, one should not forget that it is important not only professional skills, but also human qualities. After all, “Who are you” beats “What do you know.”

The most important thought to me after reading was the following.

It is not necessary to open your own company to be a Maverick. Whatever you do and whatever position you take at the moment, jump above your head, put all your energy and creativity into today's tasks, make any contact with you unforgettable. And if it becomes a daily habit, the result will not be long in coming!

Quotes:

Great minds discuss ideas. Average minds discuss events. Small minds discuss people.

The most effective leaders are the ones who are the most insatiable learners, and experienced leaders learn the most by interacting with people whose interests, backgrounds, and experiences are the least like theirs.

Smaller and smaller groups of smart, passionate people can do bigger and bigger things.

Be ambitious. Be a leader. But do not belittle others in your pursuit of your ambitions.