January 29, 2011 at 19:57Nokia we remember come back! (2 part: RELOADED)
The article is a continuation and logical conclusion of the first part:
habrahabr.ru/blogs/nokia/112670
Let's start with a flashback about how the Finnish company began to produce rather low-quality devices with outdated filling.
They started to do this since the Nokia N96, but let's take the 5800 and Nokia N97 touchphones.
Both models could not compete with devices of other manufacturers in this price range. 5800 was bought, perhaps, due to the price, be it a little higher ...
But the price could not overshadow the obvious flaws:
- Symbian OS 9.4, which was made literally “on the knee” and could not compete with the OSs originally made for touch control.
- ARM processor 11.
- 128 MB RAM, of which less than half were accessible to the user.
- The complete absence of a 3D accelerator.
And, perhaps, optimization would somehow save the case, but, alas, the company did not take care of it.
For comparison, I will give the characteristics of the Nokia N95 8GB:
- TI OMAP2420 @ 330 MHz (Dual CPU)
- GPU (PowerVR MBX)
- VGP (TI DM290Z)
- Ram: 128 MB (Announced in August 2007)
N97 (because the technical specifications are almost identical, we will not consider them in detail), also failed in the market with terrible crack, why? - Just because Nokia did not want to correct and refine their old mistakes, the huge funds "pumped" into the advertising campaign, first gave a good start. They started to buy the device well, the company reported high sales, but after a short period of time they began to actively return. Because of the mass defect of the camera blind, because of the mass defect of the lock button, because of the defective displays, simply put, because the device was simply not ready to enter the market: probably, if it were one of the prototypes, they would forgive everyone this, but not the flagship of NOKIA.
After the failure of the company, I had to recognize it as an unsuccessful model and apologize to users.
Then another wave began. All devices turned out to be twin brothers duplicating 5800:
Nokia N97 Mini - ARM11 @ 434 MHz + FPU + VGP (TI DM510), Ram: 128 MB
5530 - similar processor, 128 MB SDRAM, Symbian OS 9.4
Nokia X6 - ARM11 @ 434 MHz + FPU + VGP (TI DM510), Ram: 128 MB. (It differs only in the type of sensor: capacitive and resistive, but, you see, it’s stupid to hope to lure users of apple devices only by saying that “there is a touch screen like in an iPhone”?)
And Nokia created N8.
This is the flagship of the company at the moment, but it is located in the middle price segment (which is extremely unusual for leading devices), and if you look deeper, we can only correlate TTX, functionality and quality of software with this price segment.
But, again, we come across the same mistakes as before.
The core of the ARM1136 processor with a frequency of 680 MHz (maximum 800. This is so, for reference). No, I can understand everything, but putting in my supposedly the most powerful ARM11 device is, to put it mildly, strange. And not because I want it so much and that I am a fan of apple devices or Samsung. Not. That's because ARM11 has more power consumption than Cortex-A8, and the number of operations performed is less, paradoxically, isn't it?
Accelerator Broadcom BCM2727, well ... fans shout about the fact that there is an ARM Cortex-A8 core. Yes. This is true, but given that this is a multimedia accelerator, we can assume the inferior output power of the core. Namely, only 600 MHz. This frequency is quite enough for photo processing, video decoding, support and sound processing and acceleration / processing of graphics, but we will not find anything outstanding here.
Symbian Here the debate is no less calm than about the accelerator. We all know how “good” Nokia has been doing the OS lately. The fall could be observed with the release of version 9.3 for push-button devices. And soon after that, a version for poking the screen came out - the legendary 9.4. This axis was "sharpened" (apparently with a file, andfigstupid) under the finger. Those. Nokia developers stretched 9.3 to the nHD screen, added finger control and made it more demanding on resources, apparently just like that, I can’t explain why, alas.
Actually, the next one finished this axis. Namely, Symbian ^ 3. Differences from 9.4 are minimal.
This is a multi-touch (it's time? 3 years after the release of the first iPhone), clicking on the icon with one touch and 3 desktops (funny, but in omnia HD there were 3 desktops, although there are 9.4).
So here nokia sank another chance.
You, of course, want to hear about n900?
I can write a lot about it, because Nokia has not done Nokia for a long time more luxuriously for the device for geeks (that is, for you and me), but I will limit myself only to a quote:
The N900 was not made nokia. The aliens just flew in, put in luxurious iron, washed down a gorgeous open AX, and gave this miracle to geeks who brought it to a new level.
But Nokia ... bypassed this wonderful device.
They abandoned him, left him without support. As if afraid of their own brainchild. Why? I don’t know, I again have no answer to this question.
But any device, no matter how good it is, abandoned by its own company has no chance.
N9? Does he have a chance? Quite. In the end, this is their last opportunity to get on their feet and find a place on the market or otherwise leave it. I sincerely believe that the Finnish company understands this, and therefore pumped all of its strength and resources into it.
In the table, I presented the main characteristics of the Nokia devices, and for comparison I added the device, the android flagship, which was released at about the same time as the X6, N97 and N8.
To summarize: A
sad fact, but still ... but still the fans will wait for a miracle, and the rest will just look at this whole action and buy what is best at the moment. From this I want to make only one thing that Nokia is missing its market step by step. At the same time, the beginning of this loss comes from the distant 2007, exactly the year when Steve Jobs introduced the first iPhone.
And forgive me fans, this once great company.
Where are you ?, that Great Nokia ?, come back!
We are still waiting for you, we still believe in you.
habrahabr.ru/blogs/nokia/112670
Let's start with a flashback about how the Finnish company began to produce rather low-quality devices with outdated filling.
They started to do this since the Nokia N96, but let's take the 5800 and Nokia N97 touchphones.
Both models could not compete with devices of other manufacturers in this price range. 5800 was bought, perhaps, due to the price, be it a little higher ...
But the price could not overshadow the obvious flaws:
- Symbian OS 9.4, which was made literally “on the knee” and could not compete with the OSs originally made for touch control.
- ARM processor 11.
- 128 MB RAM, of which less than half were accessible to the user.
- The complete absence of a 3D accelerator.
And, perhaps, optimization would somehow save the case, but, alas, the company did not take care of it.
For comparison, I will give the characteristics of the Nokia N95 8GB:
- TI OMAP2420 @ 330 MHz (Dual CPU)
- GPU (PowerVR MBX)
- VGP (TI DM290Z)
- Ram: 128 MB (Announced in August 2007)
N97 (because the technical specifications are almost identical, we will not consider them in detail), also failed in the market with terrible crack, why? - Just because Nokia did not want to correct and refine their old mistakes, the huge funds "pumped" into the advertising campaign, first gave a good start. They started to buy the device well, the company reported high sales, but after a short period of time they began to actively return. Because of the mass defect of the camera blind, because of the mass defect of the lock button, because of the defective displays, simply put, because the device was simply not ready to enter the market: probably, if it were one of the prototypes, they would forgive everyone this, but not the flagship of NOKIA.
After the failure of the company, I had to recognize it as an unsuccessful model and apologize to users.
Then another wave began. All devices turned out to be twin brothers duplicating 5800:
Nokia N97 Mini - ARM11 @ 434 MHz + FPU + VGP (TI DM510), Ram: 128 MB
5530 - similar processor, 128 MB SDRAM, Symbian OS 9.4
Nokia X6 - ARM11 @ 434 MHz + FPU + VGP (TI DM510), Ram: 128 MB. (It differs only in the type of sensor: capacitive and resistive, but, you see, it’s stupid to hope to lure users of apple devices only by saying that “there is a touch screen like in an iPhone”?)
And Nokia created N8.
This is the flagship of the company at the moment, but it is located in the middle price segment (which is extremely unusual for leading devices), and if you look deeper, we can only correlate TTX, functionality and quality of software with this price segment.
But, again, we come across the same mistakes as before.
The core of the ARM1136 processor with a frequency of 680 MHz (maximum 800. This is so, for reference). No, I can understand everything, but putting in my supposedly the most powerful ARM11 device is, to put it mildly, strange. And not because I want it so much and that I am a fan of apple devices or Samsung. Not. That's because ARM11 has more power consumption than Cortex-A8, and the number of operations performed is less, paradoxically, isn't it?
Accelerator Broadcom BCM2727, well ... fans shout about the fact that there is an ARM Cortex-A8 core. Yes. This is true, but given that this is a multimedia accelerator, we can assume the inferior output power of the core. Namely, only 600 MHz. This frequency is quite enough for photo processing, video decoding, support and sound processing and acceleration / processing of graphics, but we will not find anything outstanding here.
Symbian Here the debate is no less calm than about the accelerator. We all know how “good” Nokia has been doing the OS lately. The fall could be observed with the release of version 9.3 for push-button devices. And soon after that, a version for poking the screen came out - the legendary 9.4. This axis was "sharpened" (apparently with a file, and
Actually, the next one finished this axis. Namely, Symbian ^ 3. Differences from 9.4 are minimal.
This is a multi-touch (it's time? 3 years after the release of the first iPhone), clicking on the icon with one touch and 3 desktops (funny, but in omnia HD there were 3 desktops, although there are 9.4).
So here nokia sank another chance.
You, of course, want to hear about n900?
I can write a lot about it, because Nokia has not done Nokia for a long time more luxuriously for the device for geeks (that is, for you and me), but I will limit myself only to a quote:
The N900 was not made nokia. The aliens just flew in, put in luxurious iron, washed down a gorgeous open AX, and gave this miracle to geeks who brought it to a new level.
But Nokia ... bypassed this wonderful device.
They abandoned him, left him without support. As if afraid of their own brainchild. Why? I don’t know, I again have no answer to this question.
But any device, no matter how good it is, abandoned by its own company has no chance.
N9? Does he have a chance? Quite. In the end, this is their last opportunity to get on their feet and find a place on the market or otherwise leave it. I sincerely believe that the Finnish company understands this, and therefore pumped all of its strength and resources into it.
In the table, I presented the main characteristics of the Nokia devices, and for comparison I added the device, the android flagship, which was released at about the same time as the X6, N97 and N8.
| CPU | RAM | 3D accelerator | |
 | ARM 11 434 Mhz | 128 Mb | Not |
 | ARM 11 434 Mhz | 128 Mb | Not |
 | ARM 11 434 Mhz | 128 Mb | Not |
 | ARM 11 434 Mhz | 128 Mb | Not |
 | ARM 11 434 Mhz | 128 Mb | Not |
 | ARM 11 680 Mhz | 256 Mb | Broadcom bcm2727 |
 | Qualcomm QSD8250 1 Ghz | 512 Mb | AMD z430 |
To summarize: A
sad fact, but still ... but still the fans will wait for a miracle, and the rest will just look at this whole action and buy what is best at the moment. From this I want to make only one thing that Nokia is missing its market step by step. At the same time, the beginning of this loss comes from the distant 2007, exactly the year when Steve Jobs introduced the first iPhone.
And forgive me fans, this once great company.
Where are you ?, that Great Nokia ?, come back!
We are still waiting for you, we still believe in you.