Google changes its name to Topeka

Original author: Eric Schmidt
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Earlier last month, the mayor of Topeka, Kansas, hit the whole world, saying his city was changing its name to Google. We wondered how best to thank for this gesture. Today, we are pleased to announce that on April 1, at 1AM (Central Daylight Saving Time) Google officially changes its name to Topeka.

It was not easy for us to make this decision, because we have a fairly high brand value associated with the old name. But the more we walked around the (former) Topeka municipal state, the more we felt a kinship with this beautiful city on the edge of the Great Plains.
In fact, Google’s Topeka Mayor put it best : “Don't be fooled. Even Google admits that all roads lead to Kansas, not just those paved with yellow bricks. ”
For 150 years, its convenient location at the confluence of the Kansas and Oregon rivers has made the city, formerly known as Topeka, the starting point for a new world in the West, just like 150 months ago, the company formerly known as Google became one of the starting points for the new Internet. When an extremely important bridge over the Kansas River was destroyed by floods in 1858, it was quickly rebuilt - and we are also used to releasing second (2.0) versions after stormy reviews of our beta releases. And since the city’s nickname is “Top City”, and the word “topeka” itself comes from the term used by the Kansa and Ioway tribes, meaning “good place to dig potatoes,” we would like to think that our site is one of the best places on the Internet for information.
At the beginning of the 20th century, the former Topeka gained significant political importance by adorning the nation Margaret Hill McCarter, the first woman to appeal to the national political convention (1920, Republicans), Charles Curtis, the only Indian former vice president (from 1929 to 1933 under Herbert Hoover), Curry Nation, the leader of the old sobriety movement (and the owner of one of the most famous axes in US history), and, most importantly, Alfred von Neumann, perhaps the most influential figure in an entire generation of Americans. We cannot but be happy by adding our own chapter to this rich history.
Such a drastic change will not pass without consequences, perhaps even with some violations. Here are some questions that we hope every member of the Topeka community will keep in mind when we begin one of the most important transitions in the history of our company:
  • Correspondence for our headquarters and offices should be addressed to Topeka Inc., but it can be addressed as usual.
  • Google employees, formerly known as Googlers, should now be called Topekers or Topekans, depending on the outcome of the board meeting at this hour. Nevertheless, the conclusion is clear: we are no longer Google
  • Our new product names will take some getting used to. For example, we must guarantee to users of Topeka News and Topeka Maps that these services will continue to provide news and local information from around the globe. Topeka Talk, likewise, will be an instant messaging service, not, say, a folk show in the Midwest.
  • We don’t know what to tell Oliver’s parents to Google Kai , except that if you are interested in our opinion, Oliver Topeka Kai is a wonderful name for their boy
  • As our lawyers remind us, the names of our products can achieve such popularity that they lose their trademark status (such as cellophane, zippers, trampolines, etc.). So we hope that each of you will do everything possible to remember the rules for using our new name:

    • + Before meeting a stranger, I looked for him using Topeka
    • + -Before meeting with a stranger I Topeka'ed (Topeka?)
    • -Before a date with a stranger I topeka'd him
    • --Before meeting with a stranger I Topeka'ed him in Alta Vista

Finally, we want to make it clear that this initiative is an April Fools' Day joke that has nothing to do with the municipalities participating in our pilot project to provide high-speed network access, in which Google, Kansas is just one of many communities in the world.

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