Your opinions and suggestions on increasing sales of webinars

    We organize online courses and online seminars (webinars). Now the sales system is built as follows:

    1. We invite people to a free promo-seminar, where a person gets acquainted with the presenter, the format of the meeting, receives brief information on what will be on the paid online course, receives information about discounts, bonuses and guarantees and at the end, an offer to place an order for a paid online course.
    2. We conduct a paid online course.

    How much do you think is this approach correct and which ones can offer additional advertising options for promo-seminars besides the standard ones (direct, forums, blogs, press releases, thematic newsletters)?

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