Gathering opinions of friends about yourself

Man, as a social being, is always important to the opinions of others about him. And to me, as the founder of a project that has not yet been launched to collect the opinions of friends , the opinion of the habrasociety about this project is important.

After we launched a project for voicing articles , which turned out to be unclaimed, and relaxing, it was decided to take on the long-standing idea of ​​creating a service to collect friends' opinions about themselves. The launch is on the way, and here I am ripe for a public story. It turned out in the presentation style for the investor, but I will say right away that the investor is not required.

Relevance of the topic

It is important for people, the opinion of friends is interesting. Knowing something good from the opinions of friends, a person is proud of it. Knowing something that does not seem attractive, a person can try to change for the better. People like to compare themselves with others.
Yes, there are people who believe that the opinions of those around them are not important.

Decision

A service for gathering opinions of friends about yourself.

• The person is registered on the site
• Gets a link and sends it to friends
• Friends answer questions
• Man gets friends opinion about himself

How it works

Each answer to a question defines a person by any characteristic - a certain number of points (kindness, justice, beauty, intelligence, etc. - 30 characteristics). After collecting a certain number of answers from a number of friends, the average score for each characteristic is calculated. Each characteristic has several text transcripts, depending on the number of points scored. These transcripts are collected into text, and the text is issued to the user. The questionnaire was compiled by the joint efforts of a professional copywriter, psychologist, and proofreader under my guidance.

Question Page

Result Page

Chips

• Cool, cool questions and answers.
• Cool, cool decoding of the characteristics.
• Decryption of characteristics in the form of a certificate.
• Virtual interlocutor - on the left, the character is talking depending on the asked question and the selected answer. + his photo changes - various facial expressions. + He can write something and he will answer.
• You can see what questions friends answered (who exactly answered which question - no)
• A brief description is given to a person of two or three words. (For example, "Friends believe that you are a super modest handsome")
• A lot of different other pleasant things

Business model

Free: decryption of only 2-3 characteristics from 30, and only 3-5 responses from friends.
Paid, for SMS: full decryption and all the answers of friends (who as the answer is not issued).

Technology

YII framework, export of the questionnaire of their Excel file, SMS billing, where you need ajax.

Promotion

Viral effect. This project is one of the few that is distributed precisely due to the viral effect.

Competitors

• Naushko.ru - Launched at the end of 2007, about 300 thousand users gained over the year. The project instantly paid off through advertising, but certainly did not bring serious money. The user base has grown solely due to the viral effect.
• Survey Creation Services. Over the past year a lot of them appeared in RuNet. Only a tool is provided, and questionnaires need to be invented by yourself.

The listed services are more likely similar in some respects than competitors, because there is no rivalry with them as such.

People

• Leader: idea, investment, compilation of technical specifications, execution control, management.
• Copywriter: compiling a questionnaire, the total text volume is about 250 thousand characters.
• Corrector: check and adjustment of the questionnaire.
• Psychologist: arrangement of points in correspondence Answer-Characteristic (about 100 thousand intersections), recommendations on the questionnaire.
• Designer: Design
• Layout: layout
• Developer: website development

Plans, prospects

• The user base is 1-5 million people in the first year.
• Comparison of your own opinion of yourself with the opinion of friends.
• Sale of paid psychologist services for especially severe cases according to the survey.
• Ratings among friends, competitions for guessing the characteristics of strangers.
• Application for Vkontakte.
• Other thematic, social surveys (conditions at work, happiness, holidays, etc.). The business model is the same.
• Dating according to the results of the opinions of friends. Subscription fee.
• Selling information about the characteristics of users to contextual advertising systems for psychological targeting (as, for example, Mamba sold her base to Begun and how she uses psychological targeting 24open.ru )

Current state

The project is fully developed, but contains a huge number of bugs, making it inoperative. The programmer who developed it can no longer devote time to the project, and from today the project is frozen. I am in search of a new developer or developers for cooperation on an ongoing basis, piece-work, project-wise. TK in a free style, but describing everything to the smallest detail is available.

I will be damn happy about the proposals for cooperation and any constructive criticism. Ready to answer questions.

Thanks for attention!

Mark