August 25, 2009 at 18:42Anti-crisis marketing
Today I went to the subway and saw quite interesting sales decisions.
Oddly enough, the main executors of these decisions were children. Such small sellers, but already with big and original sales ideas.
It was like this: a boy of about 10 appears in the opened door, a backpack on his back, and three magazines in his hands.
Naturally, he begins to advertise his wonderful magazines about the cottage, this does not last long.
Seeing the lack of interest on the faces of buyers, the boy abruptly throws all three magazines on the floor.
Itself sharply turns around, goes to the door and looks out the window, periodically looking at the passengers.
Naturally, compassionate people were found in the car, who immediately took out the money and bought a magazine, smiling at the boy, they took their magazines.
And then I thought, you have to pay for the show!
Having received the money, the boy picks up the remaining magazine and stomps into the second part of the car, where he advertises the remaining magazines.
The boy changes his approach and instead of throwing the magazine, he, as if in despair, begins to hit them against the wall. No one has fallen into this focus.
The train stops, the doors open and, with a stream of people, another boy comes in, younger than the first: about eight years old.
He goes from the opposite side and also tries to sell the magazine. Having reached the second half of the carriage, he begins to look with an imploring look at grandmothers and older women, when this does not work, he repeats the actions of his partner and throws all the magazines on the floor.
Here the whole car begins to smile, some openly laugh. One man took out the money and bought his magazine from the baby, while another tried to present the magazine purchased from the previous boy.
A third man gave him money to simply remove the magazines.
The boy did not pick up the magazines until the doors opened, but when the doors opened he nevertheless collected the magazines and went out with his orchestra.
As a result, the guys sold 4 of the 6 magazines offered.
Not a bad result, a good growing generation.
Oddly enough, the main executors of these decisions were children. Such small sellers, but already with big and original sales ideas.
It was like this: a boy of about 10 appears in the opened door, a backpack on his back, and three magazines in his hands.
Naturally, he begins to advertise his wonderful magazines about the cottage, this does not last long.
Seeing the lack of interest on the faces of buyers, the boy abruptly throws all three magazines on the floor.
Itself sharply turns around, goes to the door and looks out the window, periodically looking at the passengers.
Naturally, compassionate people were found in the car, who immediately took out the money and bought a magazine, smiling at the boy, they took their magazines.
And then I thought, you have to pay for the show!
Having received the money, the boy picks up the remaining magazine and stomps into the second part of the car, where he advertises the remaining magazines.
The boy changes his approach and instead of throwing the magazine, he, as if in despair, begins to hit them against the wall. No one has fallen into this focus.
The train stops, the doors open and, with a stream of people, another boy comes in, younger than the first: about eight years old.
He goes from the opposite side and also tries to sell the magazine. Having reached the second half of the carriage, he begins to look with an imploring look at grandmothers and older women, when this does not work, he repeats the actions of his partner and throws all the magazines on the floor.
Here the whole car begins to smile, some openly laugh. One man took out the money and bought his magazine from the baby, while another tried to present the magazine purchased from the previous boy.
A third man gave him money to simply remove the magazines.
The boy did not pick up the magazines until the doors opened, but when the doors opened he nevertheless collected the magazines and went out with his orchestra.
As a result, the guys sold 4 of the 6 magazines offered.
Not a bad result, a good growing generation.