August 5, 2009 at 17:16Social commerce & social shopping
What are these strange terms, and what is behind them? Another webdwanol contrived design, or a real trend?
I would venture to offer my interpretation to your court, because I have been studying these phenomena for a long time.
The content of Wikipedia articles on this topic is somewhat far from life ( Social_commerce , Social_shopping ), so I’ll talk about my vision. It seems to me important to discuss these phenomena, because they, in my opinion, are not fictional entities, but interesting undertakings that change the world for the better.
First, let's try to understand the basis of social commerce and social shopping, how, for what and for whom they appeared.
I will not bore retelling all the known differences between web 1.0 and web 2.0, but it was the transition of the Internet from one era to another that greatly affected e-commerce.
Thanks to these changes, it was not just social networks and communities that we talk a lot about and actively discuss, that created a need and an opportunity to influence the business .
Recall the main participants in any market: sellers and buyers. And, accordingly, two phenomena: social networks and electronic commerce.
So, the movement of business to people (to social networks, to the community) is social commerce. In this case, the business publicly answers questions and responds to wishes; builds constructions on its website that make purchases more convenient and comfortable - for example, allows you to leave feedback and recommendations. I can cite Ozone with its wishlists, tags and a subscription to reviews, Delivery.ru with its inhabitants, and of course YandexMarket with reviews and ratings of stores and goods as examples in Runet .
And when people (social networks, communities) themselves move to business - this is social shopping. The main feature of which is the ability to ask the same consumer as you yourself. Find out precisely consumer, not technical characteristics of the goods.
In essence, social shopping is a mixture of wishlists (wishlists), social networks, bookmarking services and stores.
Users come together to make purchases or to form a community, in order to share information with each other. The most famous: Kaboodle , StyleHive , ThisNext , CrowdStorm , Wists . In RuNet, these are Vladia , Brandz.ru , Veshchism and Yaguza . In the next article, I will describe in detail the main players in this segment.
Due to the development of the popularity of such resources, the principle of the cynical seller “not you, so different” ceases to work. Each buyer begins to cherish, because using the Internet, a satisfied buyer will bring ten new ones, and a dissatisfied one will tell thousands! And if you do business dishonestly, then everyone will know about it. If your product or service is far from perfect, it is not easy to camouflage with aggressive advertising.
Therefore, today's main trend is this: the most reliable source of product information is “people like me”. And this is not just a fashionable fad. People stop believing in advertising, experts, and "stars." More and more people are looking for information from people like them. After all, this is the most unbiased and reliable source of information.
Modern buyers increasingly need independent platforms for communication. Services where you can see the product rating, recommendations from other buyers, ask a question directly to the product owners or create a wishlist. Find people with similar tastes and appeal to them. Find the best deals and compare with others.
The above examples and definitions are, of course, very simplified. But for a general idea are sufficient.
In the next topic I want to talk more about social shopping.
I would venture to offer my interpretation to your court, because I have been studying these phenomena for a long time.
The content of Wikipedia articles on this topic is somewhat far from life ( Social_commerce , Social_shopping ), so I’ll talk about my vision. It seems to me important to discuss these phenomena, because they, in my opinion, are not fictional entities, but interesting undertakings that change the world for the better.
First, let's try to understand the basis of social commerce and social shopping, how, for what and for whom they appeared.
I will not bore retelling all the known differences between web 1.0 and web 2.0, but it was the transition of the Internet from one era to another that greatly affected e-commerce.
Thanks to these changes, it was not just social networks and communities that we talk a lot about and actively discuss, that created a need and an opportunity to influence the business .
Recall the main participants in any market: sellers and buyers. And, accordingly, two phenomena: social networks and electronic commerce.
So, the movement of business to people (to social networks, to the community) is social commerce. In this case, the business publicly answers questions and responds to wishes; builds constructions on its website that make purchases more convenient and comfortable - for example, allows you to leave feedback and recommendations. I can cite Ozone with its wishlists, tags and a subscription to reviews, Delivery.ru with its inhabitants, and of course YandexMarket with reviews and ratings of stores and goods as examples in Runet .
And when people (social networks, communities) themselves move to business - this is social shopping. The main feature of which is the ability to ask the same consumer as you yourself. Find out precisely consumer, not technical characteristics of the goods.
In essence, social shopping is a mixture of wishlists (wishlists), social networks, bookmarking services and stores.
Users come together to make purchases or to form a community, in order to share information with each other. The most famous: Kaboodle , StyleHive , ThisNext , CrowdStorm , Wists . In RuNet, these are Vladia , Brandz.ru , Veshchism and Yaguza . In the next article, I will describe in detail the main players in this segment.
Due to the development of the popularity of such resources, the principle of the cynical seller “not you, so different” ceases to work. Each buyer begins to cherish, because using the Internet, a satisfied buyer will bring ten new ones, and a dissatisfied one will tell thousands! And if you do business dishonestly, then everyone will know about it. If your product or service is far from perfect, it is not easy to camouflage with aggressive advertising.
Therefore, today's main trend is this: the most reliable source of product information is “people like me”. And this is not just a fashionable fad. People stop believing in advertising, experts, and "stars." More and more people are looking for information from people like them. After all, this is the most unbiased and reliable source of information.
Modern buyers increasingly need independent platforms for communication. Services where you can see the product rating, recommendations from other buyers, ask a question directly to the product owners or create a wishlist. Find people with similar tastes and appeal to them. Find the best deals and compare with others.
The above examples and definitions are, of course, very simplified. But for a general idea are sufficient.
In the next topic I want to talk more about social shopping.