The experience of a failed launch of a social network

Yaroslav Greshilov shares the experience of the UNSUCCESSFUL launch of the social network ILoveCinema.

“The thesis is the first: if you need mass attendance, create services, not
communities. Community building is a long and painstaking work that
does not bring large dividends.

We started with the community and communication services, and as a result we
won as accomplices, but we lost a lot in quantity.

In our case, it was supposed to be a personal film library, automatic
recommendations and a personal poster.

Thesis two: start small. Design the main service that
will be the most popular among your audience, and start first
him, and then already develop the project and add new functionality to it. We are
at the beginning of the project did not understand, Getting Real does not
read and have designed such a machine, which were once all the possible
beneficial social (and other) services for moviegoers.

"We spent a huge amount of time solving problems that are not
critical for recruiting an audience.”