The budget of online media. How is this done by Westerners

    For the first time I came across (in this article ) the budget of the western online media. True, this is only the ideal model for a newspaper, which ceases to be published on paper and completely goes to work online.

    Interestingly? An interesting business model. They plan to earn money only by advertising, and not only on their own website, but also create an advertising network. Plus give 50% for the sale of advertising to external partners. Planned bid - 40 million page impressions per month on your own site. Another 80 million impressions should provide the grid.
    The publication will employ 20 people, only 6 of them are expected to collect news. What the rest will do is unclear. The average employee salary will be approximately $ 5800 / month.
    Budget file can be downloadedhere .

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