Facebook came up with how to monetize private data

Perhaps the social network Facebook has finally found a way to turn 150 million personal dossiers of its users into a source of profit. The company announced that it intends to organize the world's largest database for marketing research.

As announced, in the near future Facebook will begin cooperation with several transnational corporations that will be able to conduct surveys on a targeted sample of users. Sampling criteria can even be intimate, which is almost impossible offline.

To showcase unprecedented opportunities for corporations, Facebook organized an amazing interactive presentation at the Davos Economic Forum, where the most influential businessmen in the world traditionally meet. The presentation was held by Facebook director of global markets, Randy Zuckerberg (sister of the project founder Mark Zuckerberg).

During her speech, Randy posted several polls on Facebook and received 120,000 responses within minutes. Of course, the results can be immediately filtered by nationality, gender, age and other parameters of the audience, up to sexual orientation. In fact, interactive marketing of this kind represents a fundamentally new direction in the study of public opinion.

via Telegraph