January 16, 2009 at 17:15Promotion Site Definition
For a long time we have been arguing with friends about defining the understanding of a “promo site”. For the future course "Interactive Communications in Advertising" I propose the following definition.
Promo site - an Internet site created with the aim of advertising the brand, product or service. Most often, promotional sites are used to advertise a brand in a certain period of time (flight). The vast majority of promotional sites seek to convey to the target audience primarily the emotional characteristics of a product or service.
Promo site - an Internet site created with the aim of advertising the brand, product or service. Most often, promotional sites are used to advertise a brand in a certain period of time (flight). The vast majority of promotional sites seek to convey to the target audience primarily the emotional characteristics of a product or service.