Delivery Overview. RU

    For a long time I didn’t go to dostavka.ru, but then I looked in. And there a year ago the site was redone. It turned out a hybrid of a social network with an online store. But it seems to me that this is in vain. And that's why.

    They say correctly - you’ll chase after two hares, you will not catch a single one. There are two birds with one stone: an online store and a social network. Social networks, apparently, are so fashionable that they are already being introduced anywhere, forgetting their true purpose. An online store, being a projection of an offline store, in no way needs a social network. I believe that a social network is a community of people united by a common property, for example, by the same interests or the same characteristics. Offline - these are clubs and circles where people gather and build, for example, aircraft models, weave bast shoes or sausage until 6 in the morning. I can hardly imagine an offline store, in which there would be a group of fans who shares advertising materials for goods, instructions with each other, tells each other how to choose a laptop or an epilator. There can be no social network of buyers based on one particular store. There may be a club of buyers, but then it will be independent, because everyone buys where they like.

    In dostavka.ru we chased after two birds with one stone, they did not finish both. The online store is good, large, and is even called the new buzzword “multimarket”. No wonder it is considered the flagship of the eHouse holding. Social network is much worse. We are invited to hammer content into the online store: add a description, instructions, guides (how to choose a product). Motivation - a set of points called bone points. It is promised that you can buy something on them, but this function is in the testing phase. Honestly, the motivation is weak. I don’t know what the exchange rate for dice for bucks is, but I think that you need to write dozens, if not hundreds, of guides and reviews in order to earn some kind of hairdryer. The goal is initially unattainable, therefore not interesting. All sorts of fashionable features have been introduced to the heap: podcasts, video podcasts, a corporate blog. But statistics show that all this is not nafik rested. There are only 4 podcasts, 16 video podcasts, 8 posts in the corporate blog and the last one was half a year ago.

    According to the social network, I can conclude that it exists in vain. For there is no benefit from it, and resources for its development have been spent enough, probably. It would be better if these resources were allowed to develop an online store.

    Now the actual online store and the project as a whole. I'm not a designer, but the design confused me. The first impression is some youth site of yard culture, cartoons and some other kind of batch. When evaluating online stores, I always draw an analogy with offline stores of the same assortment. I can hardly imagine a hypermarket in which such design would be used. Beautiful, but inappropriate.
    Navigation. Such hypermarkets always suffer from problematic navigation - they have too many sections of goods, it is difficult to find a reasonable middle ground between logical and concise navigation. In dostavka.ru too laconic navigation - sections of the first level combine too many subsections. I tried to find TVs. That's where I look for them: “photos and videos” or “household appliances”? It seems that there and there it can be, but of course it is more logical in the first. And the hell there, in the second. There, in household appliances, all appliances are divided into three categories: small, medium and large. This again baffles me - where is the border between them? For some reason, the oven belongs to the middle, and the microwave to the large. Although microwave sizes are usually smaller than ovens. Illogical. It would be more reasonable to make either more sections of the first level (2-3 dozen),

    Catalog navigation. Back to the unfortunate TVs. It just so happened that I'm used to a reasonable sorting and filtering of goods in the catalogs of online stores. It goes without saying that the selection of goods by manufacturer, main characteristics, price, sorting by price, name, ratings. Half of it is there. But the implementation is not very good. For example, a diagonal filter is a list of all available diagonals from 3.5 to 65 inches. In this case, the sorting is textual, not numerical, which is wrong. Finding the right diagonal in this huge list is quite difficult. It would be easier to specify the range of the search by number. Well, the truth is, it’s easier for me to type “42” than to wind this list. There is no filter at all. This is very strange, because the range is very large. At least the pre-selected price ranges, say, pieces 5-6, would be useful. But there is a sorting by the period of formation - what is it for? It is unlikely that there will be a significant number of buyers who will choose the product according to the speed of its shipment.

    Product Page. I really liked the detailed description of the characteristics of the goods. But too much junk information. For example, at the bottom we are shown the guides: “How to choose a juicer”, “How to choose a traditional TV”, “How to choose a heater”. What for? This content is very distantly related to this product. All other content that seems to have been generated by users is, of course, missing. And the “Shortcuts” functionality just kills me. These are the same tags. But why are there tags, what do they mean? Here is a telly that I like. What tags will I write to him? Whatever I came up with to write there is either in the name or in the characteristics. Bookmarks would be useful here, but their role is performed by several services at once: to postpone and dream. From the names it’s clear that both services perform the same function. The only difference is

    I tried to buy a 42 ”LCD TV. Filled out the order, chose the delivery method "Courier". The store showed me a shipping cost of 250 r. On a budget. But unrealistic. Delivery of such goods to my city only at cost will be 1200 r. Although there may be a significant part of the cost of delivery was laid down in the cost of goods and they can afford.

    Okay, I can research, write, reason for a long time. The conclusions are simple. According to the performance of a mediocre online store, in which there is excessive functionality in the form of a social network. Excessive functionality spoils the online store more than it improves. Online stores are those sites where there should be expert materials written in high quality. And not for some dubious bones. Video podcasts need to be replaced with video presentations on product pages and should be produced by the store and not by users - an example on tigerdirect.com. Otherwise, this online store is of great interest as an example of a hybrid online store with a social network.

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