Are there marketers?
I am currently writing a thesis. I am working on creating a brand for one well-known company.
At the moment I am at the stage of name formation.
After analyzing the market, identifying the target audience, laying the idea, positioning, the following provisions appeared that the product name should meet.
I have some ideas, but I would really like to listen to habrachelovekov)) What would you call this product?
Here are the provisions:
1. The name should be short enough. The short name is easier to remember for the consumer.
2. The name must have meaning, meaning.
3.Excellent from others in the market. In fact, in our market there is only one product with a unique name - Ultimate gasoline, which can be translated as "last, final, ultimate." It can be assumed that consumers translate this name as "Ultimatum."
4. The name should establish the communication process with our target customers. Therefore, it should be close to them in spirit.
5. The name should not cause negative emotions, associations.
6. At least the spelling of the name should be Latin. We apply this condition because of the specifics of our target audience.
7. This name - the English word should be simple and understandable for our consumers, although it is understood that our target audience speaks English well enough.
8. The name should associate the following emotional values inherent in our product:
confidence
result
control
speed
swiftness
acceleration
superiority
development
hardness
power
leadership
elite
premium
Brand’s main idea: “achieving results through control of the situation” I
am grateful to everyone who will try to help) I apologize that I can’t bring all the work done ...
At the moment I am at the stage of name formation.
After analyzing the market, identifying the target audience, laying the idea, positioning, the following provisions appeared that the product name should meet.
I have some ideas, but I would really like to listen to habrachelovekov)) What would you call this product?
Here are the provisions:
1. The name should be short enough. The short name is easier to remember for the consumer.
2. The name must have meaning, meaning.
3.Excellent from others in the market. In fact, in our market there is only one product with a unique name - Ultimate gasoline, which can be translated as "last, final, ultimate." It can be assumed that consumers translate this name as "Ultimatum."
4. The name should establish the communication process with our target customers. Therefore, it should be close to them in spirit.
5. The name should not cause negative emotions, associations.
6. At least the spelling of the name should be Latin. We apply this condition because of the specifics of our target audience.
7. This name - the English word should be simple and understandable for our consumers, although it is understood that our target audience speaks English well enough.
8. The name should associate the following emotional values inherent in our product:
confidence
result
control
speed
swiftness
acceleration
superiority
development
hardness
power
leadership
elite
premium
Brand’s main idea: “achieving results through control of the situation” I
am grateful to everyone who will try to help) I apologize that I can’t bring all the work done ...