December 19, 2007 at 00:25Mamba + Runner, some numbers
During the month of cooperation with the Mamba dating service, Begun correlated anonymous demographic data with 1,000,000 user browsers.
Studies of the audience marked by the “Runner” showed that the most popular topics for men identified using the Mamba service are Auto, Education, and Leisure and Rest. In women, the predominant topics in the transition to the contextual advertising “Runner” were “Dating”, “Leisure and Recreation” and “Internet Services”. In total, among the marked users, men prevail almost 1.5 times and almost 2 times more actively follow ads.
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Studies of the audience marked by the “Runner” showed that the most popular topics for men identified using the Mamba service are Auto, Education, and Leisure and Rest. In women, the predominant topics in the transition to the contextual advertising “Runner” were “Dating”, “Leisure and Recreation” and “Internet Services”. In total, among the marked users, men prevail almost 1.5 times and almost 2 times more actively follow ads.
Source