Consoles are increasingly popular among adults

    Video games are not aimed only at children. Every third adult American who goes online has a game console, and every fifth has a mobile game console, Nielsen // NetRatings said on Tuesday.

    Seventy-one percent of console owners are married, and a third have children.

    “Game consoles are now more sophisticated, families have included them in their centralized home media centers along with computers, televisions, and players,” said Carolyn Creekmore, senior director of media analytics at Nielsen // NetRatings.

    Microsoft and Sony, positioning their consoles (Xbox 360 and Sony Playstation 3, respectively), as a center of entertainment for games, listening to music, watching videos and photos, are fighting for the 30 billionth video game market.

    Sony claims a place in the living room, as in their Sony Playstation 3 installed Blue-Ray drives.

    Nintendo won the battle with Sony and Microsoft - a simpler console (Nintendo Wii), coupled with the Wii Remote controller, gained immense popularity among players. In January, the Nintendo Wii became the best-selling console in the United States.

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