Corporate blogs or corporate magazines?

    Sasha Plushenko writes in his LJ about how Google called him to speak as a guest star in the Russian corporate blog, but changed his mind.
    What Google has sailor there and what has left - the tenth matter, another question interests me.

    When companies order professional texts in corporate publications, it is clear to everyone that this is such a genre.

    And the order of professional texts signed by the author-journalist in the corporate blog: is it a format or not format?
    Do you know other such examples besides the story told by Sasha?

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