3 common design errors that are easy to fix

About #logomachine_help

Hello! There is a rubric in the VKontakte Logos community within which we give subscribers design tips. We show what can be changed in the schedule so that the design looks neater and more understandable. Today, on the example of the participants in our column, we will consider what techniques can refresh your design.

1. Emoreco: add personality

Original logo and project description


Example of use

The main problem of the logo was the mismatch of the image and the task: the sign resembles a bunch of faceless blockchain logos, it looks strict and unfriendly. We would like this project to look more friendly.


Before / After

As the key images, we chose the “smiles” and “dots” that are characteristic of computer vision software. Different colors of “dots” show a variety of emotions - this technique can be used in the entire corporate identity.

A font with soft forms emphasizes openness for communication, and writing the name in lowercase makes the logo less detached from consumers.


Deciphering the concept


Examples of using the new style

Total

The result is a modern and friendly sign that invites the consumer to interact.

2. Device: add recognition

Original logo

Unfortunately, there wasn’t a lot of information, so we will focus on fixing obvious errors.

Such a logo is quite difficult to distinguish from any other logo for repairing equipment, we decided to add a key color.


Before / after

In addition, we made the graphics easier due to the thin font and lowercase letters, and made the sign more accurate.


Media Design Examples

Total

The logo turned out to be modern and now causes the necessary association in the eyes of the consumer.

3. RocketExpress: simplify graphics

The original logo and description of the project (jackals are not ours, it was, honestly)

The main drawback of the old logo is outdated graphics. Now it looks too detailed and childish. Based on the general tendency towards simplification, we got rid of all the excess in the sign by constructing a form based on geometric primitives.


Before / after

To create a recognizable image, we left only red and dark gray as company colors, and we chose yellow for emphasizing.


Examples of branded carriers


Hefty chic Kamaz

Total

With simplified graphics, the logo has become much easier to use.

That's all!

If you want to become a member of the #logomachine_help column, leave a description of your project and the current logo in the comments. We will choose interesting projects and help them with the logo as in this issue.

The article was prepared by Dania from the Logomachine