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27 free services for creating visual content without a designer / Netolog Blog

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27 free services for creating visual content without a designer

Original author: Andrew Tate
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Lera Matviishina, the marketing manager of the hosting company HOSTiQ , specially for the Netology blog adapted the Andrew Tate article from the AdEspresso resource and selected from the selection of 27 free tools that will help create visual content without the help of a designer.

By 2018, 84% of marketing materials will be visual . Thanks to the visual content, any company will be able to interestingly communicate with users and rebuild from competitors.

The right visual content helps:

  1. Easy to explain complex concepts. The human brain processes visual information 60,000 times faster than words. This means that with the help of illustrations you will convey your message to customers much more effectively.
  2. Establish an emotional connection with users. Customers want to see the face of the company in order to know that it cares about them. Dropbox created the face of its product by investing $ 50,000 in orientation videos. Soon, the company's conversion increased by 10%, bringing 5 million new users and $ 24 million in revenue.
  3. Build up from competitors. Well-known companies have created strong visual images: Coca-Cola, Starbucks. To differ from your competitors, you also need to create a unique brand symbol.

You do not need a designer to create visual content - you can use free tools from our selection.

1. Soapbox


What it does: creates a video.



The free extension for the Google Chrome browser helps you create, edit, and share videos.

Soapbox has many options for personalizing videos. You can:

  • set the color of the player;
  • Add a link at the end of the video
  • make a screensaver for the video;
  • crop video;
  • edit the video after you share it.

2. Stencil


What it does: edits pictures.
Price: The basic plan is free, the Pro plan costs $ 9 per month.
With a free plan, you can take up to 10 pictures a month and choose from a limited number of templates and icons. With the Pro plan, you will have a choice of 1,110,000 images for the background, 610+ templates, 100,000 quotes, 21,000 Google web fonts, 300,000 icons.



3. Canva


What it does: creates a design for pictures.
Price: The basic plan is free, the Canva for work plan costs $ 12.95 per month.



Canva is a photo editor that works on the principle of Drag & Drop. With it, you can create everything from pictures for social networks to beautiful company documents and presentations. This feature makes Canva one of the best free design tools in SMM.

4. Giphy


What it does: creates gifs.



The Giphy database contains millions of 2-second videos that will revitalize the company's image and help humanize the brand. Making a gif on a resource is very simple:

  1. Post a YouTube link or upload a video to the Giphy website.
  2. Choose a start time and duration for the gif.
  3. Make a description of the gif. Done!

5. Bitmoji


What it does: personalized emojis.

On the Bitmoji platform, you will create a unique signature with the company avatar in the mail, which colleagues and clients will see when they receive messages from you. With the Bitmoji extension in Google Chrome, your avatar will express your thoughts and feelings wherever you chat online.



Thus, you can personalize online communication with company customers, colleagues and friends.

6. Infogram


What it does: creates graphs, charts, and infographics.
Price: The basic plan is free, $ 19 / month for the Pro plan, $ 67 / month for the Business plan.



Infogram service offers:

  • Over 35 interactive map prototypes
  • 500 prototypes of cards;
  • 1 million pictures and icons;
  • editor for individual graphic design;
  • export of maps, charts and diagrams in .png, .gif and .pdf formats and the ability to share them.

7. Piktochart


What it does: creates infographics.
Price: The basic plan is free, $ 15 / month for the Lite plan, $ 29 / month for the Pro plan.



To make infographics in Piktochart:

  1. Choose one of the templates.
  2. Customize the template by adding your own touches, including charts and graphs, icons, photos and videos.
  3. When the infographic is ready, you can share it on the Internet or print it.

8. Ease.ly


What it does: creates infographics.
Price: The basic plan is free, $ 36 per plan Pro.



Ease.ly offers a number of key features to help you create great infographics:

  • user-friendly design tools;
  • access to 100,000 images and infographic templates;
  • access to on-duty service designers;
  • access to hundreds of articles and webinars.

To date, Ease.ly users have already created more than 4 million infographics.

9. BeFunky


What he does: edits photos and creates collages, business cards, invitations.
Price: The basic plan is free, $ 2.91 / per month for the Pro plan.



If, in addition to business cards and collages, you need to edit a video or photo, you can use BeFunky for these purposes.

BeFunky makes editing photos very easy:

  1. Upload a photo.
  2. Edit color, saturation and size.
  3. Save the photo and share it.

10. Vizme


What it does: creates infographics.
Price: Free Basic Plan, $ 10 / month for Standart Plan.



With Vizme you will receive:

  • more than 500 templates of various formats;
  • full control and personalization;
  • 6,000 icons;
  • millions of pictures;
  • the ability to make links from charts to the desired sites.

11. Quozio


What it does: creates quotes.
Enter a quote and sign it:



Click on “Go” and get a picture:



C Quozio quotes turn into pictures that can be shared on social networks.
You can also install a browser extension with which you can create a quote from any text from any web page in seconds.

12. Quotes Cover


What it does: creates quotes.



With Quote Cover you will make a bright card with your own quote or with a quote from the program database.

13. Fotor


What it does: creates and edits collages.
Price: Free, $ 3.99 / per month for Pro Plan.



Fotor runs in the cloud and uses HTML5, the fastest image editing program. You can save pictures in the formats .jpg, .png, .hd, .pdf, as well as print pictures in high resolution.

14. Photovisi


What he does: creates postcards, business cards and collages.

For collages and cards, you can use your pictures or choose from 100 categories of Photovisi templates.



15. Google Photos


What it does: edits photos, creates collages and animations.



Google Photos is a great resource to keep all your photos in one place.
From these photos, Google Photos helps you create collages and animations.

16. Adobe Spark


What it does: creates pictures and gifs for social networks.



The application will help to create pictures and gifs for social networks. Using templates, you will create photos optimized for each channel. Working in the editor is very simple - you will meet in five or fewer steps.

17. Jing


What it does: creates screenshots and videos.



With the Jing video editor, you can record your computer screen and camera images offline. You can also pack these recordings into videos that you can share when the Internet appears.

You will make a video in 3 easy steps:

  1. Record your computer screen or camera pictures online or offline.
  2. Upload the recordings to the Jing website and make videos from these recordings.
  3. Share the link to the video.

18. Awesome Screenshots


What it does: screenshots and edits photos.
Price: Noobie plan is free, Pro plan costs $ 99 / month.



With Awesome Screenshots you can:

  • take screenshots;
  • keep them orderly;
  • Share screenshots with others.

19. Landscape by Sprout Social


What it does: edits photos.



Landscape will help to adjust the size of the images to the standards of different social networks. For this:

  1. Upload a picture to Landscape.
  2. Choose a social network where you want to share it.
  3. Crop the image to the desired size.
  4. Share it.

20. Simple Image Resizer


What it does: edits photos.



You can upload pictures and select the desired size, indicating only 3 things:

  • The percentage of the image you want to crop or add;
  • sizes
  • format (.png, .gif, .bmp, .jpg, or .tiff).

21. Picresize


What it does: edits photos.



To resize a picture:

  1. Indicate how much you want to reduce it.
  2. Select a special effect: background, frame.
  3. Specify the format in which you want to save the photo.

22. Gifmaker.me


What it does: creates gifs, slide shows and video animations.



Whatever type of graphics you choose, it will be easy to create. You need to upload several photos and adjust the final result using the control panel of the program.

23. Imgflip


What it does: creates gifs, memes and graphics.



The site will help to compress any video into a gif or picture in a few simple steps:

  1. Download the video or insert a link to it.
  2. Crop the video in the right place.
  3. Add text to the GIF or picture, specify the duration and other settings.
  4. Share the picture.

24. Makeagif


What it does: creates gifs.



Makeagif will create a GIF from anything: YouTube, Facebook, from a picture or recording from a webcam.

25. MemeCenter


What it does: creates gifs and memes.



With MemeCenter you can make a gif or meme online in three steps:

  1. Create content with a simple editor.
  2. Post content: post a meme or GIF on the MemeCenter homepage.
  3. Share the picture on any social network.

26. Kap


What it does: records video from the screen.



Kap will record everything you do on your computer, save the recording and turn it into a gif. How to record a screen with Kap:

  1. First download the program to your computer.
  2. Decide what you want to record, and click the red “Play” button in the center of the control panel.
  3. You will see a rectangle on the screen. Anything that falls within the radius of the rectangle is written. Therefore, position it correctly in order to write down what you need.
  4. When done, click on the Stop button and share the gif.

27. Logo Garden


What it does: creates logos.



With this program, more than 2 million companies have created logos.

The application was made by designers, so everything on the site: from the structure to the library, looks attractive.

From the editors


But what about without advertising? Here are the courses on the topic.

Free software:


Paid online programs:


Offline Course:

  • " Content producer " - to understand the formats of content, learn how to manage content projects, do native, special projects, viral content and other cool stuff. Not for beginners.

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