Virality as a tool for promotion



    You have a brilliant idea that will change the world, maybe you have already turned it into a startup, but what next? The first investment is still far away, and constantly buying ads from you will not pull the budget. In general, a typical situation of a typical startup. This is where many people recall that there are viral mechanisms for attracting users.

    There are a lot of such mechanisms, but we will consider one that, with the advent of sites such as ProductHunt, in a sense has reached a new level. We are talking, of course, about side projects. Under the cut, we will look at how different companies and people use a similar mechanism to attract new users and, of course, tell about their results and show specific numbers.





    emojiparty.club

    The idea of ​​the site is extremely simple and banal - there are many emoticons on the page that move to the beat of the music. In this case, the user can choose which smiles will be. The site was designed by designer and developer Charlie Clark.

    It should be noted that the performance of this project is quite impressive - having appeared in November, it received 110 thousand visits in the first month of its existence. However, the lifespan of such projects is not long because of the minimal retention of the user and in December his traffic dropped to 25 thousand.

    About 61% of traffic falls on direct calls, approximately 24% comes from social networks. networks, and 11.5% from other sites. The site received an initial impetus due to the fact that they wrote about it on avclub.com





    better-error-pages.statuspage.io

    The project allows you to create an error page for your own site in a couple of minutes. It was developed by statuspage.io, the purpose of which is to provide customers with an easy way to create a website status page.

    In July, the project was visited 15 thousand times, but by December, attendance fell to only 3 thousand. But you must admit, a good result, given that there was no investment in the promotion of this mini-project, and the developers most likely already forgot about it.

    38% of the traffic comes from other sites, and 25% from social. networks (almost completely from Facebook). It is worth noting that 40% of the traffic is in Asia. This is due to the fact that the site appeared on the pages of lifehacker.jp





    www.startupbreeding.com A

    funny site that randomly displays 2 IT companies to the user so that he can be inspired by them and make their symbiosis as the next startup.

    In August, the site received 85 thousand visits and, like any other similar project, began to quickly lose ground - in September, traffic was only 6 thousand, and in December the site was visited 2 thousand times. But agree, not bad for a site that can be done in a couple of evenings.

    Almost 30% of traffic falls on other sites, and most of it is still the same Japanese Lifehacker.jp, which is why 45% of users are in Japan.





    startupden.ru/quiz

    The project is a test quiz where the user needs to compare the fact and the company to which he belongs. Launched as part of the Russian publication about business, IT and startups.

    It was launched recently and, unfortunately, it is too early to talk about any results, but almost half of the traffic comes from various social networks. networks and almost all visitors are new.

    In conclusion, I would like to once again note a simple truth - not advertising as one. Pay attention to viral and organic mechanisms to attract users. Such projects cost about a week of work of 1-2 specialists, and a lot of traffic can attract to your site. Moreover, the effect of such a project will not completely run out even after months when you already forget about it.

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