What is a mobile DSP?

Learn how to access mobile advertising inventory using real-time and automatic data.

More features, higher potential.

What is Mobile DSP?

Well, yes, another incomprehensible abbreviation, of which there are many in IT and in digital advertising, in particular. But this is one of the important ones.

DSP - Demand-side platform

Sounds scary? Let me explain to you. All these technical abbreviations, like Monsters in the "Room of Fear." Take off the mask from them, and under it will be a normal (at least human) face.

Hold on to my hand, and be brave, I will lead you through this "room of fear" of advertising technology.

So what is a DSP?

Demand-side platform (DSP) is software that facilitates the purchase and sale of online advertising. This is a digital tool used by Advertisers and Agencies to efficiently search for the best sites (inventory) to place their ads in accordance with the parameters they need.

The advertiser (or the agency representing him) chooses these parameters from the possible ones. The advertiser can sort the publisher’s inventory by segmenting the audience (by demographic parameters, interests, location, etc.) or by type of inventory (examples: video, mobile, desktop, etc.).

The point is that with DSP, the whole process of searching and sorting, which in the past was carried out manually and was very long and ineffective, is now done automatically using a computer.

It is faster. This is much more efficient. And also cheaper.

In all respects - the gain!

And what about the Mobile prefix?

Mobile DSP is designed to address many of the specific challenges posed by the Mobile Revolution. Here is some of them:

• Mobile users carry their phones everywhere. To track their movement in order to deliver on-time locally-oriented advertising, special technologies are required. If done skillfully, these technologies present tremendous opportunities for personalized engagement.
• Advertising creative. Mobile devices require advertisements to display properly and look decent on the screens of a wide variety of devices.
• Mobile applications. Most users not only go online and watch videos on the screens of their smartphones, but also actively use mobile applications. Just as it is necessary to take into account the size and ratio of the screen; different mobile applications use different sets of rules that also need to be taken into account.

To find mobile inventory, mobile DSP integrates with special digital platforms called ad exchanges. This is where the publisher places its sites for advertising. Our DSP is integrated with all of the largest mobile advertising exchanges.

Process

After DSP integrates with advertising exchanges, it gets access to display advertising on millions of sites across the Internet. And besides, the process of searching and buying advertising takes milliseconds.

How?

All this happens with the help of real-time auctions, in the world of digital advertising called RTB (real-time bidding).

In this process, DSP decides on which site it is better to buy a placement based on the parameters set by the advertiser, and makes bids to determine the final price.

The implications of using Mobile DSP

DSP, especially mobile DSPs, are changing the whole system of buying and selling digital media. DSP makes this process faster, more efficient, and better optimized, using a wide variety of data, which is more and more available every day.

This means that the person is no longer involved in setting the final price.

But this is not necessarily bad.

DSP allows advertising buyers to instead plan a strategy and optimize their advertising campaign, rather than wallow in a routine of annoying repetitive operations.

And it is much more interesting and productive, isn't it? BYYD • Mobile Advertising Platform