Loneliness in the network, or what is the problem of modern social networks

    In this article, I would like to reflect on how modern social networks can be improved, and what trends we can observe on the Internet in the field of communication between people.

    Since the advent of the first social sites, the basic principle of their functioning has been the exchange of information between groups of people who have contacts in real life, such as classmates, university friends, business contacts, up to and including communication between prisoners. In turn, in real life, we make friends during the training period and further our circle of acquaintances at least ceases to expand, and in most cases decreases each year until we have a couple of close friends and a couple of hundreds of friends on the Internet, whom we are on best wishes happy birthday. And existing sites with the amazing capabilities of modern technology do not contribute to solving the problem of lack of communication. The exception is dating sites, but they do not help much either.

    Historically, ratings are intended primarily for romantic acquaintances. You will not find a partner here for a tennis party or a trip to the museum (although there are highly specialized sites, they are not very popular so far). All that is usually offered as a filtering method on the most popular resources is the city, age and a couple of dubious parameters, such as weight and hair color. As a result, in order to find someone with whom you will at least be minimally comfortable talking, you need to review hundreds of profiles from hundreds of thousands of users in your city. This is for men. Girls, in turn, are also not easy. Every day, dozens of men, in no way reminiscent of their prince, send letters of dubious content, and often with even more dubious offers.

    The situation is similar to absurdity: right now, at this moment, a billion people are online online, half of them feel lonely.

    Now for the content. What do we see in the news feed of our beloved social network, whatever it may be? As a rule, these are reposts. Our friends, in their care of us, selflessly repost everything that is possible (but mainly cats). The era of user-generated content has passed, and the degree of attitude of a particular post personally to you, as a rule, is quite small. The conclusion suggests itself: why not create a tool in which the information as much as possible corresponded to the interests of the user and at the same time we could communicate with people who share our hobbies to a greater extent than our usual environment?

    In the end, I decided to try to make a site whose principles could solve the problems described above. What came of it and how it works: on their page, users create a list of hobbies, including books, films, music, favorite places in the city and so on. Based on these parameters, the site selects the most suitable candidates for communication and forms a news feed. For example, if you are fond of aikido, clay modeling, listen to Radiohead and read Remarque, you will find here people with the most similar interests and will receive relevant news.

    The site has been working for a couple of years, and during this time several thousand users came from search engines organically, though there are much fewer active ones. In the process, we had to constantly work on the structure, implement the wishes, make the necessary changes, and finally, the project began to take the form of the original idea, there are not enough users who are ready to test in practice the consistency of the above ideas. Thus, if you have a desire to see what happened in the end or to contribute to the development of the project with your participation, welcome: www.lookfun.ru . I will be glad to any feedback and suggestions here or in a personal mail on the site. Thanks for attention!

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